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Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood; Balachander, Subramanian - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
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Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong; Ahn, Joongha; Woo, JongRoul - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
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Marketing strategies for newly developed functional food products : a consumer-company based analysis
Puspa, Jofi - 2005 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10003158774
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Adopter segments, adoption determinants and mobile marketing
De Marez, Lieven; Vyncke, Patrick; Berte, Katrien; … - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 1, pp. 78-95
Persistent link: https://www.econbiz.de/10003698755
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Evolutionary preference segmentation with panel survey data : an application to new products
Ramaswamy, Venkatram - 2007
Persistent link: https://www.econbiz.de/10003538912
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Identifying the attributes of blue ocean strategies in hospitality
Yang, Jen-te - In: International journal of contemporary hospitality management 24 (2012) 5, pp. 701-720
Persistent link: https://www.econbiz.de/10009568737
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Blue ocean strategy in e-commerce businesses/ Zoran Janevski
Janevski, Zoran - In: Economic development : journal of the Institute of … 14 (2012) 1, pp. 123-133
Persistent link: https://www.econbiz.de/10009567900
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Market segments and information flows in a new product introduction
Burger, Philip Clinton - 1968
Persistent link: https://www.econbiz.de/10001966240
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Extending boundaries of Blue Ocean Strategy
Agnihotri, Arpita - In: Journal of strategic marketing 24 (2016) 6, pp. 519-528
Persistent link: https://www.econbiz.de/10011571022
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Selling through outlets : the impact of quality, product development risk, and market awareness
Li, Zhaolin; Ryan, Jennifer K.; Sun, Daewon - In: International journal of production economics 186 (2017), pp. 71-80
Persistent link: https://www.econbiz.de/10011697102