Similar Search Results

B2B SME management of antecedents to the application of social media

Brink, Tove - In: Industrial marketing management : the international … 64 (2017), pp. 57-65

Persistent link: https://www.econbiz.de/10011738322

Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective

Fready, Samby; Vel, Prakash; Nyadzayo, Munyaradzi W. - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2075-2094

Persistent link: https://www.econbiz.de/10013455382

E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship

Chong, Woon Kian; Bian, Dong; Zhang, Nan - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 149-178

Persistent link: https://www.econbiz.de/10011438602

How and when does internal and external social media use for marketing impact B2B SME performance?

Zubielqui, Graciela Corral de; Jones, Janice - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1607-1622

Persistent link: https://www.econbiz.de/10014314175

The challenges of B2B innovation : using marketing analytics to plan and implement a successful digital catalog adoption

Wilson, R. Dale; Stephens, Anna M. - In: The journal of business & industrial marketing 38 (2023) 2, pp. 290-302

Persistent link: https://www.econbiz.de/10013539116

Chances and Challenges of Digital Management : Proceedings of the International Scientific-Practical Conference (ISPC 2022)

Geibel, Richard (ed.); Machavariani, Shalva (ed.) - International Scientific-Practical Conference <2022, Online> - 2023

This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent...

Persistent link: https://www.econbiz.de/10014435548

Communicating local products on the web : a comparison between Italian and English-language blogs

Scorrano, Paola; Fait, Monica; Posato, Pierfelice; … - In: International journal of technology marketing : IJTMkt 10 (2015) 4, pp. 381-395

Persistent link: https://www.econbiz.de/10011478463

The impact of social media adoption on innovative SMEs' performance

Domma, Filippo; Errico, Lucia - In: International review of applied economics 37 (2023) 3, pp. 324-356

Persistent link: https://www.econbiz.de/10014333539

Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward

Tiwary, Nishant Kumar; Kumar, Rishi Kant; Sarraf, Shagun; … - In: Journal of business research : JBR 131 (2021), pp. 121-139

Persistent link: https://www.econbiz.de/10012544944

IT-enabled knowledge ambidexterity and innovation performance in small U.S. firms : the moderator role of social media capability

Benitez, Jose; Castillo, Ana; Llorens, Javier; Braojos, … - In: Information & management : the internat. journal of … 55 (2018) 1, pp. 131-143

Persistent link: https://www.econbiz.de/10011813565

1
2
3
4
5
6
7
8
9
10
Next
Last