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~subject:"Innovation"
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Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803935
Saved in:
2
Bringing innovation to market : how to break corporate and customer barriers
Sheth, Jagdish N.
;
Ram, Sundaresan
-
1987
Persistent link: https://www.econbiz.de/10000741297
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3
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
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4
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
5
Fortune at the bottom of the innovation pyramid : the strategic logic of incremental innovations
Varadarajan, Rajan
- In:
Business horizons
52
(
2009
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10003859103
Saved in:
6
Toward sustainability : public policy, global social innovations for base-of-the-pyramid markets, and demarketing for a better world
Varadarajan, Rajan
- In:
Journal of international marketing
22
(
2014
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010382165
Saved in:
7
Conjectures on innovation drivers in an emerging market : India
Varadarajan, Rajan
- In:
Handbook of research in international marketing
,
(pp. 117-134)
.
2011
Persistent link: https://www.econbiz.de/10009385447
Saved in:
8
Innovating for sustainability : a framework for sustainable innovations and a model of sustainable innovations orientation
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10011637143
Saved in:
9
Mitigating the definitional quagmire in innovation research : an inclusive definition of innovation as a template for defining various types of innovations uniformly
Varadarajan, Rajan
- In:
The journal of product innovation management : an …
41
(
2024
)
4
,
pp. 703-723
Persistent link: https://www.econbiz.de/10014555460
Saved in:
10
Asymmetric new product development alliances: win-win or win-lose partnerships?
Kalaignanam, Kartik
;
Shankar, Venkatesh
;
Varadarajan, Rajan
- In:
Management science : journal of the Institute for …
53
(
2007
)
3
,
pp. 357-374
Persistent link: https://www.econbiz.de/10003451532
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