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Influence of innovation capability and customer experience on reputation and loyalty

Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4882-4889

Persistent link: https://www.econbiz.de/10011588582

Knowledge and innovation in emerging market multinationals : the expansion paradox

Lynch, Richard L.; Jin, Zhongqi - In: Journal of business research : JBR 69 (2016) 5, pp. 1593-1597

Persistent link: https://www.econbiz.de/10011450375

Business model innovation : how the international retailers rebuild their core business logic in a new host country

Cao, Lanlan; Navare, Jyoti; Jin, Zhongqi - In: International business review : the official journal of … 27 (2018) 3, pp. 543-562

Persistent link: https://www.econbiz.de/10011856685

Digital technology and marketing management capability : achieving growth in SMEs

Foroudi, Pantea; Gupta, Suraksha; Nazarian, Alireza; … - In: Qualitative market research : an international journal 20 (2017) 2, pp. 230-246

Persistent link: https://www.econbiz.de/10011714481

Marketing innovation : a consequence of competitivenesse

Gupta, Suraksha; Malhotra, Naresh K.; Czinkota, Michael R. - In: Journal of business research : JBR 69 (2016) 12, pp. 5671-5681

Persistent link: https://www.econbiz.de/10011597448

The effect of home country characteristics on the internationalization of EMNEs : the moderating role of knowledge stock

Foroudi, Pantea; Gupta, Suraksha; Patel, Parth; … - In: International business review : the official journal of … 32 (2023) 2, pp. 1-14

Persistent link: https://www.econbiz.de/10014282884

Exploring the relationship between risk management and adoptive innovation: A case study approach

Jin, Zhongqi; Navare, Jyoti - In: World Journal of Entrepreneurship, Management and … 6 (2011) 1/2, pp. 29-37

Adoptive innovation becomes increasingly important in today’s competitive world. However, in the presence of current economic downturn, cautions are voiced against potential risks; these innovative activities can bring to from firm to country level. Our research addresses such concerns. The...

Persistent link: https://www.econbiz.de/10015040232

Marketing innovation : a resource-based view of international and local firms

Gupta, Suraksha; Malhotra, Naresh K. - In: Marketing intelligence & planning 31 (2013) 2, pp. 111-126

Persistent link: https://www.econbiz.de/10009751825

Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry

Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 69 (2016) 7, pp. 2471-2479

Persistent link: https://www.econbiz.de/10011491067

Inter-organizational collaborations for social innovation and social value creation : towards the development of new research agenda and theoretical perspectives

Ozdemir, Sena; Gupta, Suraksha - In: Industrial marketing management : the international … 97 (2021), pp. 134-144

Persistent link: https://www.econbiz.de/10013206325