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Strategic imperatives for new product success : an internal stakeholder perspective

Sahi, Gurjeet Kaur; Mahajan, Rupali; Jones, Paul - In: Journal of innovation & knowledge : JIK 9 (2024) 1, pp. 1-14

Purpose Due to a high failure rate of new products, there is an urgent need to probe the drivers of new product success, by probing internal and external factors. Thus, our study empirically examines the synergistic effects of market orientation and entrepreneurial orientation (external focus)...

Persistent link: https://www.econbiz.de/10014507115

New product innovations in times of crisis : how did women entrepreneurs survive the COVID-19 crisis?

Sahi, Gurjeet Kaur; Modi, Pratik; Mantok, Stanzin - In: Industrial marketing management : the international … 111 (2023), pp. 19-29

Persistent link: https://www.econbiz.de/10014369272

Establishing the linkage between internal market orientation and service innovation

Kaur, Gurjeet; Gupta, Shruti - In: Innovations in services marketing and management : …, (pp. 238-264). 2014

Persistent link: https://www.econbiz.de/10010201156

Innovation landscape in developed and developing markets : a conceptual and empirical study on technology convergence and low cost innovations

Agarwal, Nivedita - 2016

Persistent link: https://www.econbiz.de/10011533396

Sustainable innovation types : a bibliometric review

Degler, Thomas; Agarwal, Nivedita; Nylund, Petra A.; … - In: International journal of innovation management 25 (2021) 9, pp. 2150096-1-2150096-34

Persistent link: https://www.econbiz.de/10012939371

Constraint-based thinking : a structured approach for developing frugal innovations

Agarwal, Nivedita; Oehler, Julia; Brem, Alexander - In: IEEE transactions on engineering management : EM 68 (2021) 3, pp. 739-751

Persistent link: https://www.econbiz.de/10012600878

Fostering the Sustainable Development Goals with technologies underpinned by frugal innovation

Ebolor, Alexander; Agarwal, Nivedita; Brem, Alexander - In: International journal of technology management : IJTM 88 (2022) 2/4, pp. 155-174

Persistent link: https://www.econbiz.de/10013258100

Frugal innovation for the BoP in Brazil : an analysis and comparison with Asian lead markets

Wimschneider, Christine; Agarwal, Nivedita; Brem, Alexander - In: International journal of technology management : IJTM 83 (2020) 1/3, pp. 134-159

Persistent link: https://www.econbiz.de/10012286828

A systematic literature review of constraint-based innovations : state of the art and future perspectives

Agarwal, Nivedita; Grottke, Michael; Mishra, Shefali; … - In: IEEE transactions on engineering management : EM 64 (2017) 1, pp. 3-15

Persistent link: https://www.econbiz.de/10011649384

Towards a higher socio-economic impact through shared understanding of product requirements in emerging markets : the case of the Indian healthcare innovations

Agarwal, Nivedita; Brem, Alexander; Grottke, Michael - In: Technological forecasting & social change : an … 135 (2018), pp. 91-98

Persistent link: https://www.econbiz.de/10011961296