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~subject:"Innovation"
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Innovation
Consumer behaviour
52
Konsumentenverhalten
52
Beziehungsmarketing
28
Relationship marketing
28
Internet marketing
27
Online-Marketing
26
Marketing management
24
Marketingmanagement
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22
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22
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19
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19
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18
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16
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16
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15
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15
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15
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15
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15
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15
Innovation management
13
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13
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12
Online-Handel
12
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11
Vertriebsweg
11
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10
Markenführung
10
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10
Mobilkommunikation
10
Customer integration
9
Kundenintegration
9
Brand image
8
Customer value
8
Markenimage
8
Personalization
8
Viral marketing
8
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English
15
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Shankar, Venkatesh
14
Dotzel, Thomas
2
Kalaignanam, Kartik
2
Varadarajan, Rajan
2
Bull, J. S.
1
Calder, Bobby J.
1
Dessart, Laurence
1
Douglass, Tom
1
Golmohammadi, Alireza
1
Hanson, Nicole
1
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1
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1
Kalyanam, Kirthi
1
Kushwaha, Tarun
1
Lam, Shun Yin
1
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1
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1
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1
Maslowska, Ewa
1
Meyer, Jeffrey
1
Morgan-Thomas, Anna
1
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Nunan, Daniel
1
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1
Raquel, Cristiana
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Setia, Pankaj
1
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Journal of retailing
2
Handbook of technology and innovation management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
15
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1
The evolution of markets : innovation adoption, diffusion, market growth, new product entry, and competitor responses
Shankar, Venkatesh
- In:
Handbook of technology and innovation management
,
(pp. 57-112)
.
2008
Persistent link: https://www.econbiz.de/10003769462
Saved in:
2
Marketing spending for new product introduction : entrant strategy and incumbent response
Shankar, Venkatesh
-
1998
Persistent link: https://www.econbiz.de/10001355069
Saved in:
3
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
Saved in:
4
The Internet and international marketing
Shankar, Venkatesh
;
Meyer, Jeffrey
- In:
The SAGE handbook of international marketing
,
(pp. 451-467)
.
2009
Persistent link: https://www.econbiz.de/10003792177
Saved in:
5
Asymmetric new product development alliances: win-win or win-lose partnerships?
Kalaignanam, Kartik
;
Shankar, Venkatesh
;
Varadarajan, Rajan
- In:
Management science : journal of the Institute for …
53
(
2007
)
3
,
pp. 357-374
Persistent link: https://www.econbiz.de/10003451532
Saved in:
6
New product preannouncements and shareholder value : don't make promises you can't keep
Sorescu, Alina
;
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 468-489
Persistent link: https://www.econbiz.de/10003547868
Saved in:
7
Asymmetric new product development alliances : are the gains symmetric across the partners? ; report No. 06-117
Kalaignanam, Kartik
;
Shankar, Venkatesh
;
Varadarajan, Rajan
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 49-74
Persistent link: https://www.econbiz.de/10003393778
Saved in:
8
Innovations in retailing : editorial
Shankar, Venkatesh
;
Yadav, Manjit S.
- In:
Journal of retailing
87
(
2011
),
pp. 1-2
Persistent link: https://www.econbiz.de/10009521759
Saved in:
9
Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations
Lam, Shun Yin
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10010347810
Saved in:
10
How technology is changing retail
Shankar, Venkatesh
;
Kalyanam, Kirthi
;
Setia, Pankaj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012514564
Saved in:
1
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