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Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto; Freytag, Per V.; Ingstrup, Mads Bruun - In: Industrial marketing management : the international … 105 (2022), pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
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Introduction to special issue on innovations and networks : innovation of, within, through and by networks
Freytag, Per V.; Young, Louise - In: Industrial marketing management : the international … 43 (2014) 3, pp. 361-364
Persistent link: https://www.econbiz.de/10010371788
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Special issue on innovation in networks : per Freytag and Louise Young
Freytag, Per V. (contributor) - 2014
Persistent link: https://www.econbiz.de/10010371792
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How to collaborate really well with practitioners : editorial
Di Benedetto, C. Anthony; Lindgreen, Adam; Storgaard, … - In: Industrial marketing management : the international … 82 (2019), pp. 1-8
Persistent link: https://www.econbiz.de/10012127965
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What is in it for me: firms strategizing for public-private innovation
Munksgaard, Kristin B.; Rostgaard Evald, Majbritt; … - In: The IMP journal 11 (2017) 1, pp. 72-90
Persistent link: https://www.econbiz.de/10011895862
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Building a commercialization capability : a dynamic capability view
Munoz-Penas, Juan; Clarke, Ann Højbjerg; Rostgaard … - In: Industrial marketing management : the international … 117 (2024), pp. 344-355
Persistent link: https://www.econbiz.de/10014531345
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Bridging industrial segmentation theory and practice
Clarke, Ann Højbjerg - In: Journal of business-to-business marketing 16 (2009) 4, pp. 343-373
Persistent link: https://www.econbiz.de/10003946551