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The adoption of technological innovations in a B2B context : an empirical study on the higher education industry in Egypt

Hussein, Rania Mohamed Samir; Mourad, Maha - In: The journal of business & industrial marketing 29 (2014) 6, pp. 525-545

Persistent link: https://www.econbiz.de/10010413145

Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality

Nyadzayo, Munyaradzi; Casidy, Riza; Mohan, Mayoor - In: The journal of business & industrial marketing 38 (2023) 4, pp. 958-973

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Consumer adoption of the Uber mobile application : insights from diffusion of innovation theory and technology acceptance model

Min, Somang; So, Kevin Kam Fung; Jeong, Miyoung - In: Journal of travel and tourism marketing 36 (2019) 7, pp. 770-783

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Sport spectator adoption of technological innovations : a behavioral reasoning analysis of fan experience apps

Uhrich, Sebastian - In: Sport management review 25 (2022) 2, pp. 275-299

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Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations

Endres, Herbert; Helm, Roland; Schmitz, Christian; … - In: The journal of product innovation management : an … 40 (2023) 1, pp. 120-136

Persistent link: https://www.econbiz.de/10014291979

To understand the life cycle and customer adoption of mobile apps in modern India

Malik, Rajeshwari - In: International journal of electronic customer … 12 (2020) 3, pp. 273-290

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A business model adoption based on tourism innovation : applying a gratification theory to mobile applications

Palos-Sanchez, Pedro; Saura, José Ramón; … - In: European research on management and business economics 27 (2021) 2, pp. 1-11

The purpose of this paper is to improve understanding of Tourism Innovation by using a Uses and Gratification Theory model to investigate tourist intention to visit a city after reading other users' valuations of the destination on Mobile Applications. The Uses and Gratification Theory (U&G)...

Persistent link: https://www.econbiz.de/10012596244

From fear to faith in the adoption of medicine delivery application : an integration of SOR framework and IRT theory

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Dating dilemma : predicting the barriers to adoption of online dating apps (ODAs) applying innovation resistance theory

Siddiqui, Aaliyah; Chakraborty, Debarun; Siddiqui, Mujahid - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1082-1103

Persistent link: https://www.econbiz.de/10014369752

E-consumer adoption of innovative last-mile logistics services : a comparison of behavioural models

Wang, Xueqin; Yuen, Kum Fai; Wong, Yiik Diew; Teo, Chee … - In: Total quality management & business excellence 31 (2020) 12, pp. 1381-1407

Persistent link: https://www.econbiz.de/10012256808

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