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Die Werbung ist tot - lang lebe die Werbung : [über 200 Kampagnen für moderne Märkte]

Himpe, Tom - 2006

Persistent link: https://www.econbiz.de/10003323128

Innovativeness of advertising activities in the Polish market : advertisers' abilities and recipients' perception

Nowacki, Robert - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 119-130

Persistent link: https://www.econbiz.de/10011339369

How brand innovativeness creates advertising flexibility

Barone, Michael J.; Jewell, Robert D. - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 309-321

Persistent link: https://www.econbiz.de/10010363995

Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy

Zhang, Hao; Liang, Xiaoning; Wang, Shiquan - In: Journal of business research : JBR 69 (2016) 9, pp. 3725-3730

Persistent link: https://www.econbiz.de/10011515246

A Study on Awareness and Effectiveness of 'Guerrilla Marketing Technique' – An Innovative Means of Advertising

Jeevan, Priti - 2017

way they deliver the brand message. Therefore, the unconventional means of promotion offer a way out of the advertising … unconventional ways of advertising that is guerrilla marketing. This study “A study on Awareness and Effectiveness of “Guerrilla … marketing technique” – an innovative means of Advertising” is a descriptive paper which focuses on effectiveness of …

Persistent link: https://www.econbiz.de/10012957567