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An integrative model for social marketing
Lefebvre, R. Craig - In: Journal of Social Marketing 1 (2011) 1, pp. 54-72
Purpose – Social marketing has evolved differently in the developing and developed worlds, at times leading to … different emphases on what social marketing thought and practice entail. This paper aims to document what those differences have …. Design/methodology/approach – An integration of views about social marketing is proposed that is focused on the core roles of …
Persistent link: https://www.econbiz.de/10014907036
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Marketing in social innovations targeted at healthcare
Hanuláková, Eva; Daňo, Ferdinand; Kukura, Marek; … - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 90-107
Persistent link: https://www.econbiz.de/10013161995
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Social innovation for sustainability and social inclusion
Kumar, Dinesh; Gupta, Punam - In: Asia-Pacific journal of management research and innovation 18 (2022) 3/4, pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
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Integrated corporate social initiatives in Japan : from product development to healthcare information
Hirose, Morikazu - In: Social marketing for public health : global trends and …, (pp. 305-325). 2011
Persistent link: https://www.econbiz.de/10003941695
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Social marketing innovation : new thinking in retailing
Holweg, Christina; Lienbacher, Eva - In: Journal of nonprofit & public sector marketing 23 (2011) 4, pp. 307-326
Persistent link: https://www.econbiz.de/10009411309
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Special issue: Innovation in social marketing
Fry, Marie-Louise (contributor) - 2011
Persistent link: https://www.econbiz.de/10009411311
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Entrepreneurial marketing : exploring its place in social enterprises
Nwankwo, Cosmas Anayochukwu; Kanyangale, MacDonald Isaac - 2023
Persistent link: https://www.econbiz.de/10014326193
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Transformative social marketing and social innovation for sustainable development through participatory design with economically marginalized users
Juusola, Katariina; Kleber, Daniel Marco Stefan; Popat, … - In: Journal of social marketing : JSOCM 14 (2024) 2, pp. 210-227
Persistent link: https://www.econbiz.de/10015061324
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Entrepreneurship Research : Developing New and Emerging Patterns in the Post COVID-19 Pandemic Era
Ratten, Vanessa (ed.) - 2023
Success: The Double-Edged Sword of Viral Marketing on Entrepreneurship -- Pedagogical Innovation Triggered by the Covid-19 … nature. This means it is amongst the first edited book to focus on patterns in terms of business marketing and management …
Persistent link: https://www.econbiz.de/10014333797
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Social business: an opportunity to transform work and create value
Korsten, Peter J.; Lesser, Eric; Cortada, James W. - In: Strategy & Leadership 41 (2013) 3, pp. 20-28
Purpose – This is a report on an IBM Institute for Business Value study, based on responses from more than 1,100 individuals and interviews with more than two dozen executives from leading organizations, that aims to suggest ways organizations can use social approaches to create meaningful...
Persistent link: https://www.econbiz.de/10015016809