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~subject:"Innovation"
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Innovation
Marketingmanagement
17,204
Marketing management
16,613
Marketing
8,851
Deutschland
5,480
Germany
4,552
Theorie
4,480
Theory
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Consumer behaviour
4,070
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Relationship marketing
3,191
Brand management
2,396
Markenführung
2,393
Electronic Commerce
2,057
Strategisches Management
2,007
Online-Marketing
1,888
Internet marketing
1,768
USA
1,723
Marktforschung
1,672
Werbung
1,667
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1,637
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Markenpolitik
1,607
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1,536
United States
1,526
Internationales Marketing
1,301
Internet
1,209
Market research
1,175
Unternehmenserfolg
1,172
Strategic management
1,146
Erfolgsfaktor
1,138
Firm performance
1,105
Social Web
1,100
Social web
1,100
Management
1,091
Markenartikel
1,054
Markenimage
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Belz, Christian
11
Herstatt, Cornelius
7
O'Cass, Aron
7
Stern, Scott
7
Trajtenberg, Manuel
7
Bresnahan, Timothy F.
6
Kavoura, Androniki
6
Trommsdorff, Volker
6
Zhang, Jing
6
Bieger, Thomas
5
Harms, Fred
5
Kohlbacher, Florian
5
Sakas, Damianos P.
5
Saran, Anshu
5
Steinhoff, Fee
5
Tomczak, Torsten
5
Albers, Sönke
4
Brem, Alexander
4
Droge, Cornelia
4
Heinemann, Gerrit
4
Helm, Roland
4
Hult, G. Tomas M.
4
Hultink, Erik J.
4
Kliche, Mario
4
Mast, Claudia
4
Schnoor, Anje
4
Song, Michael
4
Wiedmann, Klaus-Peter
4
Bamfo, Bylon Abeeku
3
Banerjee, Sumitro
3
Bang, Nguyen
3
Benkenstein, Martin
3
Bonney, Lawrence
3
Calantone, Roger J.
3
Cheng, Colin C.
3
Cooper, Robert G.
3
Dayan, Mumin
3
Di Benedetto, C. Anthony
3
Didonet, Simone Regina
3
Dogbe, Courage Simon Kofi
3
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Springer Fachmedien Wiesbaden
8
Verlag Dr. Kovač
3
Dgroup
2
Haupt Verlag
2
IGI Global
2
Institut für Angewandte Innovationsforschung e.V. an der Ruhr-Universität Bochum
2
Kongress Sustainability Management for Industries <8> / 2019 <Leoben>
2
National Bureau of Economic Research
2
W. Kohlhammer GmbH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMACOM
1
Alexander Hamilton Institute, Inc
1
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
BusinessVillage GmbH
1
Centre de Recherches en Sciences Sociales du Travail <Sceaux>
1
Conference on Research in Income and Wealth
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
Esomar
1
Fiatalok Fóruma <5, 1986, Nyíregyháza>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Forschungsgruppe Konsum und Verhalten
1
Frankreich / Ministère de l'Industrie et de la Recherche
1
Fraunhofer-Anwendungszentrum für Logistikorientierte Betriebswirtschaft <Paderborn>
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fraunhofer-Institut für Systemtechnik und Innovationsforschung <Karlsruhe>
1
GABAL-Verlag GmbH
1
Gesellschaft Konstruktion und Entwicklung
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Groupe de Sociologie du Travail <Paris>
1
Harvard Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
IC-SIM <6., 2017, Paphos>
1
Institut für Sozialistische Wirtschaftsführung - Leichtindustrie
1
International Conference on E-Business and Applications <10., 2024, Singapore; Online>
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
International Conference on Strategic Innovative Marketing and Tourism <7., 2018, Athenian Riviera>
1
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Industrial marketing management : the international journal for industrial and high-tech firms
44
SpringerLink / Bücher
41
Journal of business research : JBR
29
The journal of business & industrial marketing
18
Journal of strategic marketing
17
Gabler Edition Wissenschaft
16
International journal of innovation management
13
Springer eBook Collection / Business and Economics
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of business-to-business marketing
9
Springer eBook Collection
9
International journal of technology management : IJTM
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Cogent business & management
7
International journal of technology marketing : IJTMkt
7
Strategic market creation : a new perspective on marketing and innovation management
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European journal of marketing : EJM
5
International journal of business innovation and research : IJBIR
5
Management decision : MD
5
Springer Proceedings in Business and Economics
5
Strategies and communications for innovations : an integrative management view for companies and networks
5
Technology analysis & strategic management
5
Beiträge zur empirischen Marketing- und Vertriebsforschung
4
Betriebswirtschaftslehre für Technologie und Innovation
4
European journal of innovation management
4
IEEE transactions on engineering management : EM
4
Innovation: organization & management : IOM
4
International entrepreneurship and management journal
4
International journal of business innovation and research
4
Journal of business economics : JBE
4
Journal of innovation & knowledge : JIK
4
Journal of open innovation : technology, market, and complexity
4
Journal of the Academy of Marketing Science
4
MIT sloan management review
4
Marketing intelligence & planning
4
Premier reference source
4
Research
4
Technological forecasting & social change : an international journal
4
DUV / Wirtschaftswissenschaft
3
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Source
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ECONIS (ZBW)
1,110
USB Cologne (EcoSocSci)
55
Other ZBW resources
4
EconStor
1
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1
Markteintrittsentscheidungen : eine Untersuchung im Rahmen der strategischen Marketingplanung unter besonderer Berücksichtigung des Zeitaspektes
Remmerbach, Klaus-Ulrich
-
1988
Persistent link: https://www.econbiz.de/10000081642
Saved in:
2
Industrielles Innovationsmarketing : eine ganzheitliche Perspektive
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000088144
Saved in:
3
Marketing für Innovationen in der Automobilindustrie : der Pioniervorteil und die Bedeutung des Marketings neben der reinen Innovationsleistung in einem reifen, wettbewerbsintensiv...
Wolf, Kai Henning
;
Wolf, Kai H.
-
2008
Persistent link: https://www.econbiz.de/10003781987
Saved in:
4
Erfolgreiche Marketingstrategien für innovative technologieorientierte Unternehmensgründungen
King, Christian
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003309204
Saved in:
5
Marketingstrategien für Innovationen : Fallstudien von mittelständischen Unternehmen
Grosse, Diana
;
Ullmann, Robert
;
Weyh, Enrico
-
2007
Persistent link: https://www.econbiz.de/10003473878
Saved in:
6
Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali
(
contributor
)
-
2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--
Persistent link: https://www.econbiz.de/10010237325
Saved in:
7
Marketingmanagement
für Entrepreneure
Möbus, Matthias
(
ed.
)
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002956513
Saved in:
8
Medien- und Kommunikationsmanagement in der Produktentwicklung
Oehninger, Thomas
-
2005
Persistent link: https://www.econbiz.de/10002739310
Saved in:
9
Trading up : the new American luxury
Silverstein, Michael
;
Fiske, Neil
-
2003
Persistent link: https://www.econbiz.de/10001788294
Saved in:
10
Innovationsmarketing für UMTS-Diensteangebote
Böhm, Stephan
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001926974
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