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Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy

Casidy, Riza; Leckie, Civilai; Nyadzayo, Munyaradzi; … - In: European journal of marketing 56 (2022) 10, pp. 2594-2621

Persistent link: https://www.econbiz.de/10013457378

Brand marketing, big data and social innovation as future research directions for engagement

Calder, Bobby J.; Malthouse, Edward C.; Maslowska, Ewa - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 579-585

Persistent link: https://www.econbiz.de/10011483116

Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality

Nyadzayo, Munyaradzi; Casidy, Riza; Mohan, Mayoor - In: The journal of business & industrial marketing 38 (2023) 4, pp. 958-973

Persistent link: https://www.econbiz.de/10014227520

Do different genders' knowledge sharing behaviors drive different innovative behavior? : the moderating effect of social capital

Fatemi, Seyedeh Zahra; Sadeghian, Samaneh; Ganji, S. … - In: European journal of innovation management 25 (2022) 2, pp. 592-606

Persistent link: https://www.econbiz.de/10013041273

The effects of affective trust and suspicion in new product development projects

Kyriazis, Elias; Johnson, Lester W.; Couchman, Paul - In: Businesses 2 (2022) 3, pp. 300-318

Relationships between functional specialists working on NPD projects can lack trust, resulting in poor communication, low levels of co-operation, and, in the extreme, the political sabotage of projects. We empirically test a hypothesized model of managerial perceptions of motives and intentions,...

Persistent link: https://www.econbiz.de/10013459175

How external network and innovation affect the link between export orientations and export performance?

Kazemi, Ali; Ganji, Seyedeh Fatemeh Ghasempour; … - In: Review of international business and strategy 33 (2022) 5, pp. 786-809

Persistent link: https://www.econbiz.de/10014422550

Service innovation and adoption in industrial markets : an SME perspective

Casidy, Riza; Nyadzayo, Munyaradzi; Mohan, Mayoor - In: Industrial marketing management : the international … 89 (2020), pp. 157-170

Persistent link: https://www.econbiz.de/10012289969

Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective

Fready, Samby; Vel, Prakash; Nyadzayo, Munyaradzi W. - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2075-2094

Persistent link: https://www.econbiz.de/10013455382

The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge

Lin, Jialing; Lobo, Antonio; Leckie, Civilai - In: Journal of strategic marketing 27 (2019) 1, pp. 81-95

Persistent link: https://www.econbiz.de/10012202445