current activities, which is aimed at improving their image and increasing customer satisfaction and loyalty. The purpose of … the present research is to study the influence of innovation activities through the image components on behavioural … questionnaire survey among the customers of Cluj-Napoca shopping centers, the relationship among the components of image and …

units, as well as the significant contribution to the development of modern shops image. This paper presents the attitude of … master cycles. The main objectives focused on identifying: the image of certain instruments belonging to the innovative … image. Research results show a relatively low level of awareness among buyers, due to a reduced exposure to innovative …

Malhotra self‐concept scale to measure their self‐image. A valid and reliable self‐report scale measured their fashion …‐tests compared the mean scores on the self‐image adjective pairs between 30 innovators and 251 later adopters. Pearson correlation … innovators and suggesting that using self‐image could be a fruitful way to appeal to these important consumers.  …