The paper presents the characteristics of the new type of innovation in advertising - provocative advertising campaign. The concept of "provocative" advertising is presented as a new advertising tool, which allow us make a new vision on advertising "as a game". The authors based on cultural...

This report is devoted to the analysis of economic factors of development of innovative processes, including the existing economical parameters of measurement. Sociological analysis of economic factors of the development of the innovative potential of society is relevant from the point of view...

According to feminist philosophy innovation can be understood as the part of a binary opposition: "tradition-innovation". The tradition is rooted in the culture of innovation. Innovation is the potential tradition. Innovation often is presented as the opposite of tradition. Feminist innovations...

This report is devoted to the analysis of Russian's feminist philosophy of innovation and creativity, which is based on general philosophical achievements of feminist thought. It is a relatively young discipline in the system of feminist knowledge. Yu. Kovylina analyzed the development of a...

In accordance with the Amitai Etzioni works author revealed the interrelation between guidability, self-organizing and power. It is concluded that guidability itself is not necessarily connected with the power. Power is applied in the case of decisions which obviously did not receive support....