Kolega, Ante; Radman, Marija; Markovina, Jerko - European Association of Agricultural Economists - EAAE - 2006
model of commercialization of pelagic fish through franchise "fast - food" outlets. In the paper we will describe the … consumers. In this model fishermen supply fresh pelagic fish to approved restaurant s (members of the franchise) which prepare … pelagic fish dishes was made. Finally, the logo of the franchise restaurant was designed. The test restaurant was opened in …