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~subject:"Innovation"
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Innovation
Unternehmen
35,561
Relationship marketing
26,267
Beziehungsmarketing
25,593
Social Web
20,634
Social web
20,603
Consumer behaviour
20,312
Konsumentenverhalten
20,234
Brand management
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13,057
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10,076
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9,098
Germany
8,066
Markenimage
7,900
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7,784
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6,744
Theory
6,675
Customer satisfaction
6,223
Kundenzufriedenheit
6,185
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5,656
Electronic Commerce
5,653
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5,607
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5,134
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4,524
Dienstleistungsqualität
4,512
Marketingmanagement
4,338
Marketing management
4,269
USA
4,246
Online-Handel
4,203
Online retailing
4,193
United States
3,779
Viral marketing
3,489
Virales Marketing
3,487
Internet
3,231
Werbewirkung
3,220
Advertising effects
3,191
Marketing
3,190
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3,090
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Füller, Johann
17
Penzkofer, Horst
13
Brem, Alexander
11
Herstatt, Cornelius
10
Rammer, Christian
10
Schmalholz, Heinz
10
Mejía-Trejo, Juan
9
Bretschneider, Ulrich
8
Lazonick, William
8
Bilgram, Volker
7
Christensen, Clayton M.
7
Hippel, Eric von
7
Jawecki, Gregor
7
Piller, Frank T.
7
Sanchez-Gutierrez, Jose
7
Ernst, Holger
6
Foroudi, Pantea
6
Johansson, Börje
6
Kamepalli, Sai Krishna
6
Karlsson, Charlie
6
Köhler, Christian
6
Mention, Anne-Laure
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Rave, Tilmann
6
Som, Oliver
6
Wildemann, Horst
6
Zingales, Luigi
6
Albers, Sönke
5
Bartl, Michael
5
Baumgarth, Carsten
5
Cohen, Lauren
5
Czarnitzki, Dirk
5
Edvardsson, Bo
5
Gil Saura, Irene
5
Kesler, Reinhold
5
Kominers, Scott Duke
5
Koschatzky, Knut
5
Leimeister, Jan Marco
5
Mahr, Dominik
5
Majchrzak, Ann
5
Morgan, Todd
5
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Springer Fachmedien Wiesbaden
15
OECD
10
IGI Global
9
Edward Elgar Publishing
7
National Bureau of Economic Research
6
Harvard Graduate School of Business Administration
4
Haufe-Lexware GmbH & Co. KG
4
Österreichisches Institut für Wirtschaftsforschung
4
Europäische Kommission
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Fraunhofer-Institut für Produktionstechnik und Automatisierung <Stuttgart>
3
Fraunhofer-Institut für System- und Innovationsforschung
3
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
3
Springer-Verlag GmbH
3
Verlag Franz Vahlen
3
Zentrum für Europäische Wirtschaftsforschung
3
Arthur D. Little International Inc. <Wiesbaden>
2
Associazione di Storia e Studi sull'Impresa
2
Deutschland <Bundesrepublik> / Bundesminister für Forschung und Technologie
2
Dgroup
2
Europäische Kommission / Generaldirektion Unternehmen
2
Forschungsinstitut zur Zukunft der Arbeit <Bonn>
2
Forum Zukunftsfragen <5, 1985, Basel>
2
Hanns-Martin-Schleyer-Stiftung
2
Internationaler Kongress Junge Wissenschaft und Wirtschaft <9, 2001, Innsbruck>
2
Niedersächsisches Institut für Wirtschaftsforschung
2
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
2
RWTH Aachen
2
Redline Verlag
2
Salesforce
2
TCW-Transfer-Centrum für Produktionslogistik und Technologie-Management <München>
2
Uddevalla Symposium <8, 2005, Uddevalla>
2
VEND consulting
2
Versus Verlag
2
Walter de Gruyter GmbH & Co. KG
2
Weltwirtschaftsforum
2
ifo Leibniz-Institut für Wirtschaftsforschung an der Universität München e.V.
2
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
Advanced Institute of Management Research <London>
1
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Journal of business research : JBR
75
SpringerLink / Bücher
62
Industrial marketing management : the international journal for industrial and high-tech firms
32
Technological forecasting & social change : an international journal
29
The journal of business & industrial marketing
22
International journal of innovation management
20
Springer eBook Collection
20
Journal of the Academy of Marketing Science
17
Journal of open innovation : technology, market, and complexity
16
Discussion paper
15
Ifo Schnelldienst
15
Research policy : policy, management and economic studies of science, technology and innovation
15
Journal of retailing and consumer services
14
The journal of brand management : an international journal
14
International journal of technology management : IJTM
11
Springer eBook Collection / Business and Economics
11
Technovation : the international journal of technological innovation, entrepreneurship and technology management
11
European journal of innovation management
10
European journal of marketing : EJM
10
Premier reference source
10
Technology analysis & strategic management
10
IEEE transactions on engineering management : EM
9
Information systems research : ISR
9
International journal of business innovation and research : IJBIR
9
International journal of hospitality management
9
Journal of knowledge management
9
ZEW discussion papers
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Europäische Hochschulschriften / 5
8
Gabler Edition Wissenschaft
8
International journal of innovation and technology management
8
International journal of innovation management : IJIM
8
International journal of product development : IJPD
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of engineering and technology management : JET-M
8
Journal of marketing
8
Journal of marketing management : MM
8
Journal of service management
8
Research technology management : RTM
8
The journal of services marketing
8
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ECONIS (ZBW)
2,630
USB Cologne (EcoSocSci)
216
EconStor
22
RePEc
22
Other ZBW resources
18
USB Cologne (business full texts)
16
BASE
4
ArchiDok
4
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date (oldest first)
1
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
2
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
3
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
4
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
5
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Yee Wen Lim
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
Saved in:
6
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
7
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
8
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
9
Why travellers share information online : a model of trust, innovativeness and loyalty in Generation Y travellers
Sukhu, Anupama
;
Bilgihan, Anil
- In:
International journal of services, economics and management
6
(
2014
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10010432185
Saved in:
10
Customer cocreation experience in online communities : antecedents and outcomes
Nohutlu, Zeynep Didem
;
Englis, Basil G.
;
Groen, Aard J.
; …
- In:
European journal of innovation management
25
(
2022
)
2
,
pp. 630-659
Persistent link: https://www.econbiz.de/10013041278
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