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Emerging social networking site as a new marketing tool
Sahu, Mandavi - In: Global journal of business management : GJBM 8 (2014) 1, pp. 21-28
Persistent link: https://www.econbiz.de/10010426270
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Celebrity chef adoption and implementation of social media, particularly pinterest : a diffusion of innovations approach
Clarke, Theresa B.; Murphy, Jamie; Adler, Jami - In: International journal of hospitality management 57 (2016), pp. 84-92
Persistent link: https://www.econbiz.de/10011581274
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The performance impact of social media in the chain store industry
Wu, Chih-Wen - In: Journal of business research : JBR 69 (2016) 11, pp. 5310-5316
Persistent link: https://www.econbiz.de/10011589793
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Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
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Strategic use of social media influencer marketing
Förster, Manuel; Hellmann, Tim; Vega-Redondo, Fernando - 2024 - Preliminary draft
Persistent link: https://www.econbiz.de/10014566879
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The impact of social media adoption on innovative SMEs' performance
Domma, Filippo; Errico, Lucia - In: International review of applied economics 37 (2023) 3, pp. 324-356
Persistent link: https://www.econbiz.de/10014333539
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Why consumers commit coluntarily to collaborative innovation with firms by using social media? : case of Japanese consumers
Idota, Hiroki; Nakaya, Joji; Tsuji, Masatsugu - 2019
how Japanese firms achieve consumer collaborative innovation based on authors' questionnaire survey data in Japan. In … other motivations. Based on results obtained, some measures to promote consumer collaborative innovation in Japan are …
Persistent link: https://www.econbiz.de/10012152122
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Using social media for service innovations : challenges and pitfalls
Scupola, Ada; Nicolajsen, Hanne Westh - In: International journal of e-business research : an … 9 (2013) 3, pp. 27-37
Persistent link: https://www.econbiz.de/10010196194
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Wikinomics : how mass collaboration changes everything
Tapscott, Don; Williams, Anthony D. - 2008 - Expanded ed.
Persistent link: https://www.econbiz.de/10003734281
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Empirical study on how social media promotes product innovation
Idota, Hiroki (contributor); Bunno, Teruyuki (contributor);  … - International Telecommunications Society - 2014
Social media such as SNS, Twitter, and the blogs has been spreading all over the world, and a large number of firms …
Persistent link: https://www.econbiz.de/10010470024