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Role of innovative marketing strategy for success of micro, small, and medium enterprises (MSMES)
Sathana, V.; Velnampy, T.; Rajumesh, S. - In: New horizons in management, leadership and …, (pp. 57-79). 2021
Persistent link: https://www.econbiz.de/10012582305
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Strategic Marketing and Innovation for Indian MSMEs
Srinivasan, R. - 2017
This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a … strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in … organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any …
Persistent link: https://www.econbiz.de/10012397783
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Strategic marketing and innovation for Indian MSMEs
Srinivasan, R.; Lohith, C. P. - 2017
Persistent link: https://www.econbiz.de/10011583445
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Forms of market orientation in French young high-technology firms : a typology
Petzold-Dumeynieux, Stéphanie - 2010
Persistent link: https://www.econbiz.de/10008857747
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Technology transfer : [proceedings of the NATO Advanced Study Institute on Technology Transfer, Evry, France, June 24 - July 6, 1973]
Davidson, Harold F. (contributor) - 1974
Persistent link: https://www.econbiz.de/10013282146
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Marketing und Finanzierung junger Technologieunternehmen : den Gründungserfolg sichern
Baier, Wolfgang (ed.); Pleschak, Franz (contributor) - 1996
Persistent link: https://www.econbiz.de/10000565407
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Innovative methodologies in enterprise research
Hine, Damian (ed.); Carson, David (contributor) - 2007
Persistent link: https://www.econbiz.de/10003325400
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Markt und Innovation
Pfeiffer, Rolf (contributor); Pult, Ingeborg (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003516925
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Impact of e-commerce on consumers and small firms
Zappalà, Salvatore (contributor); Gray, Colin (contributor) - 2006
Persistent link: https://www.econbiz.de/10003301619
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Innovative marketing in SMEs
O'Dwyer, Michele; Gilmore, Audrey; Carson, David - In: European journal of marketing : EJM 43 (2009) 1/2, pp. 46-61
Persistent link: https://www.econbiz.de/10009525884