Senecal, Sylvain; Bolman Pullins, Ellen; Buehrer, Richard E. - In: Journal of Business & Industrial Marketing 22 (2007) 1, pp. 52-61
Purpose – Increasingly, salespeople adopt, or are being asked to adopt, and use a variety of technologies to increase their selling productivity and efficiency. Given this trend, many researchers have begun to explore the question of sales force adoption of technology. However, little work has...