Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Innovation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand adoption by BoP retailer...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Innovation
Consumer behaviour
31
Konsumentenverhalten
30
Brand management
29
Markenführung
28
India
20
Einzelhandel
19
Brand image
18
Markenimage
18
Retail trade
18
Indien
17
Relationship marketing
16
Beziehungsmarketing
15
Brand
11
Corporate reputation
10
Firmenimage
9
Lieferantenmanagement
9
Markenartikel
9
Supplier relationship management
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Marketing management
8
Marketingmanagement
8
Multinationales Unternehmen
8
Transnational corporation
8
Emerging economies
7
Innovation management
7
Innovationsmanagement
7
Nachhaltige Entwicklung
7
Schwellenländer
7
Sustainable development
7
Loyalty
6
Sustainability
6
Confidence
5
Corporate culture
5
Emotion
5
Inter-firm cooperation
5
Nachhaltigkeit
5
Reputation
5
USA
5
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
1
Book section
1
research-article
1
Language
All
English
13
Author
All
Gupta, Suraksha
13
Foroudi, Pantea
4
Ozdemir, Sena
4
Czinkota, Michael R.
3
Malhotra, Naresh K.
2
Melewar, T. C.
2
Bang, Nguyen
1
Batsakis, Georgios
1
Dash, Satyabhusan
1
Duda, Marta
1
Eng, Teck Yong
1
Fernández de Arroyabe, Juan Carlos
1
Foroudi, Mohammad Mahdi
1
Jin, Zhongqi
1
Kandemir, Destan
1
Laine, Igor
1
Malhotra, Naresh
1
Mortazavi, Sina
1
Nazarian, Alireza
1
Patel, Parth
1
Quarshie, Anne
1
Ramani, Shyama V.
1
SadreGhazi, Shuan
1
Sena, Vania
1
Vaatanen, Juha
1
Väätänen, Juha
1
Yu, Xiaoyu
1
more ...
less ...
Published in...
All
Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
Journal of business-to-business marketing
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
Universal issues and the Chinese perspective
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Other ZBW resources
1
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing innovation : a resource-based view of international and local firms
Gupta, Suraksha
;
Malhotra, Naresh K.
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10009751825
Saved in:
2
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
3
Inter-organizational collaborations for social innovation and social value creation : towards the development of new research agenda and theoretical perspectives
Ozdemir, Sena
;
Gupta, Suraksha
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 134-144
Persistent link: https://www.econbiz.de/10013206325
Saved in:
4
Vertical stakeholder collaborations for firm innovativeness in new product development : the moderating roles of legal bonds and operational linkages
Ozdemir, Sena
;
Kandemir, Destan
;
Eng, Teck Yong
;
Gupta, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 172-184
Persistent link: https://www.econbiz.de/10012416957
Saved in:
5
Digital technology and marketing management capability : achieving growth in SMEs
Foroudi, Pantea
;
Gupta, Suraksha
;
Nazarian, Alireza
; …
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 230-246
Persistent link: https://www.econbiz.de/10011714481
Saved in:
6
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
7
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
8
Catalysing innovation for social impact : the role of social enterprises in the Indian sanitation sector
Ramani, Shyama V.
;
SadreGhazi, Shuan
;
Gupta, Suraksha
- In:
Technological forecasting & social change : an …
121
(
2017
),
pp. 216-227
Persistent link: https://www.econbiz.de/10011889738
Saved in:
9
Multinational enterprise and inclusive innovation at the bottom of the pyramid : a systematic literature review
Mortazavi, Sina
;
Laine, Igor
;
Quarshie, Anne
; …
-
2020
Persistent link: https://www.econbiz.de/10012126489
Saved in:
10
Innovation in sustainability initiatives through reverse channels
Gupta, Suraksha
;
Czinkota, Michael R.
;
Ozdemir, Sena
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 233-243
Persistent link: https://www.econbiz.de/10012196298
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
