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~subject:"Innovation adoption"
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Innovation adoption
Consumer behaviour
28
Konsumentenverhalten
28
Brand management
16
Markenführung
16
Beziehungsmarketing
13
Relationship marketing
13
Brand
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augmented reality
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Digitalisierung
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Digitization
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Innovationsakzeptanz
8
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Marketingmanagement
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Brand love
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Marketing
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technology acceptance
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USA
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marketing
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Innovation diffusion
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Innovationsdiffusion
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Lieferantenmanagement
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Supplier relationship management
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Technischer Fortschritt
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Rauschnabel, Philipp A.
8
Ro, Young Kyun
2
Bang, Nguyen
1
Chuah, Stephanie
1
Gatter, Shirin
1
He, Jun
1
Hein, Daniel W. E.
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Hein, Daniel Wilfried Erwin
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Hüttl-Maack, Verena
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Krey, Nina
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Lade, Shwetak
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Psychology & marketing
2
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Marktorientierte Unternehmensführung - innovative Methoden und ökonomische Perspektiven : Marketing, Management : Festschrift für Prof. Dr. Bruno Horst zum 65. Geburtstag
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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Augmented reality smart glasses : an investigation of technology acceptance drivers
Rauschnabel, Philipp A.
;
Ro, Young Kyun
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 123-148
Persistent link: https://www.econbiz.de/10011542585
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2
Augmented reality smart glasses and knowledge management : a conceptual framework for enterprise social networks
Hein, Daniel W. E.
;
Rauschnabel, Philipp A.
- In:
Enterprise Social Networks : Erfolgsfaktoren für die …
,
(pp. 83-109)
.
2016
Persistent link: https://www.econbiz.de/10011508961
Saved in:
3
Zukunftstechnologie Datenbrillen : Erfolgsfaktoren von Augmented Reality Smart Glasses
Pick, Doreén
;
Rauschnabel, Philipp A.
- In:
Marktorientierte Unternehmensführung - innovative …
,
(pp. 71-84)
.
2018
Persistent link: https://www.econbiz.de/10011977894
Saved in:
4
Smartwatches : accessory or tool? : the driving force of visibility and usefulness
Krey, Nina
;
Rauschnabel, Philipp A.
;
Chuah, Stephanie
; …
-
2016
Persistent link: https://www.econbiz.de/10011564225
Saved in:
5
Selling with technology : understanding the resistance to mobile sales assistant use in retailing
Spreer, Philipp
;
Rauschnabel, Philipp A.
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
3
,
pp. 240-263
Persistent link: https://www.econbiz.de/10011565542
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6
Antecedents to the adoption of augmented reality smart glasses : a closer look at privacy risks
Rauschnabel, Philipp A.
;
He, Jun
;
Ro, Young Kyun
- In:
Journal of business research : JBR
92
(
2018
),
pp. 374-384
Persistent link: https://www.econbiz.de/10011925497
Saved in:
7
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
8
Technology paternalism : development and validation of a measurement scale
Rochi, Martin
;
Rauschnabel, Philipp A.
;
Renner, Karl-Heinz
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1172-1188
Persistent link: https://www.econbiz.de/10014530991
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