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~subject:"Innovation diffusion"
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Innovation diffusion
Accounting
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Rao, Ambar G.
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Lenk, Peter J.
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Yamada, Masataka
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Forecasting with a repeat purchase diffusion model
Rao, Ambar G.
- In:
Management science : journal of the Institute for …
34
(
1988
)
6
,
pp. 734-752
Persistent link: https://www.econbiz.de/10001060415
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New models from old : forecasting product adoption by hierarchical Bayes procedures
Lenk, Peter J.
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10001095697
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