Narrow search
Showing 1 - 7 of 7
Cover Image
How the quantity and timing of social influence impact product adoption
Iyengar, Radha; Berger, Jonah - 2011
Persistent link: https://www.econbiz.de/10009376749
Cover Image
Further reflections on studying social influence in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 230-232
Persistent link: https://www.econbiz.de/10009006851
Cover Image
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Cover Image
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Cover Image
Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha; Van Den Bulte, Christophe; Choi, Jeonghye - 2011
Persistent link: https://www.econbiz.de/10009356151
Cover Image
Social contagion in new product trial and repeat
Iyengar, Radha; Van Den Bulte, Christophe; Lee, Jae Young - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Cover Image
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: MSI reports : working paper series (2008) 4, pp. 69-94
Persistent link: https://www.econbiz.de/10003814439