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~subject:"Innovation management"
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Innovation management
Strategisches Management
43
Marketingmanagement
33
Marketing
30
Marktforschung
30
Marketing management
25
USA
24
Marketingforschung
22
Strategic management
22
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18
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14
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Unternehmensplanung
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Markenpolitik
12
Strategische Planung
12
Innovation
11
Werbung
11
Verbraucher
10
Wettbewerbsstrategie
10
Brand
8
Innovationsmanagement
8
Market research
8
Dynamic capabilities
7
Dynamische Kompetenzen
7
Organisatorischer Wandel
7
Organizational change
7
Absatzpolitik
6
Consumer behaviour
6
Corporate planning
6
Internationales Marketing
6
Konsumentenverhalten
6
Produktgestaltung
6
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5
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Day, George S.
7
Aaker, David A.
1
Gunther, Robert E.
1
Schoemaker, Paul J.
1
Schoemaker, Paul J. H.
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Shea, Gregory
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Shea, Gregory P.
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California management review
2
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
MIT sloan management review
1
The journal of brand management : an international journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
8
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1
Branding : too often overlooked in disruptive innovation and social purpose arenas
Aaker, David A.
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 185-189
Persistent link: https://www.econbiz.de/10014326902
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2
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
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3
Capturing innovation opportunities : learning from growth leaders
Day, George S.
- In:
The journal of product innovation management : an …
41
(
2024
)
4
,
pp. 724-734
Persistent link: https://www.econbiz.de/10014555462
Saved in:
4
Grow faster by changing your innovation narrative
Day, George S.
;
Shea, Gregory P.
- In:
MIT sloan management review
60
(
2019
)
2
,
pp. 26-32
Persistent link: https://www.econbiz.de/10011980867
Saved in:
5
Wharton on managing emerging technologies
Day, George S.
(
ed.
);
Schoemaker, Paul J. H.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001423187
Saved in:
6
Ist it real? Can we win? Is it worth doing? : managing risk and reward in an innovation portfolio
Day, George S.
- In:
Harvard business review : HBR
85
(
2007
)
12
,
pp. 110-120
Persistent link: https://www.econbiz.de/10003586755
Saved in:
7
Preparing organizations for greater turbulence
Schoemaker, Paul J.
;
Day, George S.
- In:
California management review
63
(
2021
)
4
,
pp. 66-88
Persistent link: https://www.econbiz.de/10012608383
Saved in:
8
Changing the work of innovation : a systems approach
Day, George S.
;
Shea, Gregory
- In:
California management review
63
(
2020
)
1
,
pp. 41-60
Persistent link: https://www.econbiz.de/10012309218
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