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Integrating multiple stakeholder issues in new product development : an exploration

Driessen, Paul H.; Hillebrand, Bas - In: The journal of product innovation management : an … 30 (2013) 2, pp. 364-379

Persistent link: https://www.econbiz.de/10009723169

An activities-based approach to network management : an explorative study

Manser, Kristina; Hillebrand, Bas; Klein Woolthuis, … - In: Industrial marketing management : the international … 55 (2016), pp. 187-199

Persistent link: https://www.econbiz.de/10011503669

Green product innovation strategy

Driessen, Paul H. - 2005

Persistent link: https://www.econbiz.de/10003150458

The role of value-informed pricing in market-oriented product innovation management

Ingenbleek, Paul T. M.; Frambach, Rudolf T.; Verhallen, … - In: The journal of product innovation management : an … 27 (2010) 7, pp. 1032-1046

Persistent link: https://www.econbiz.de/10008736800

Green New Product Development : The Pivotal Role of Product Greenness

Driessen, Paul H.; Hillebrand, Bas; Kok, Robert; … - 2014

This study aims to develop an integrative framework for green new product development (NPD) based on the existing literature and to empirically study the applicability of that integrative framework. This study answers three calls: for research that is rooted in a traditional NPD perspective, for...

Persistent link: https://www.econbiz.de/10014161175

Use of social media in inbound open innovation : building capabilities for absorptive capacity

Ooms, Ward; Bell, John; Kok, Robert A. W. - In: Creativity and innovation management 24 (2015) 1, pp. 136-150

Persistent link: https://www.econbiz.de/10011298013

The interplay between outbound team strategy and market information processing in the course of "really new" NPD projects

Smits, Armand; Kok, Robert A. W. - In: Industrial marketing management : the international … 41 (2012) 5, pp. 759-769

Persistent link: https://www.econbiz.de/10009656261

Explaining changes in supplier involvement in complex new product development : a resource orchestration perspective

Smals, Raphaël G. M.; Kok, Robert A. W.; Smits, Armand … - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2234-2247

Persistent link: https://www.econbiz.de/10013431168

Strategic value assessment and explorative learning opportunities with customers

Nijssen, E. J.; Hillebrand, Bas; De Jong, Jeroen P. J.; … - In: The journal of product innovation management : an … 29 (2012) 6, pp. 91-102

Persistent link: https://www.econbiz.de/10010219671

Integrating Multiple Stakeholder Issues in New Product Development : An Exploration

Driessen, Paul H. - 2013

Persistent link: https://www.econbiz.de/10013092343