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Marketing innovation: a resour...
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Innovation management
Marktforschung
42
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41
Consumer behaviour
36
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35
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31
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30
Theorie
27
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Naresh K. Malhotra
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Innovationsmanagement
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Gupta, Suraksha
7
Foroudi, Pantea
3
Ozdemir, Sena
3
Malhotra, Naresh K.
2
Melewar, T. C.
2
Bang, Nguyen
1
Czinkota, Michael R.
1
Duda, Marta
1
Eng, Teck Yong
1
Fernández de Arroyabe, Juan Carlos
1
Foroudi, Mohammad Mahdi
1
Jin, Zhongqi
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Kandemir, Destan
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Nazarian, Alireza
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Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of technology management : IJTM
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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1
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
2
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
3
Inter-organizational collaborations for social innovation and social value creation : towards the development of new research agenda and theoretical perspectives
Ozdemir, Sena
;
Gupta, Suraksha
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 134-144
Persistent link: https://www.econbiz.de/10013206325
Saved in:
4
Vertical stakeholder collaborations for firm innovativeness in new product development : the moderating roles of legal bonds and operational linkages
Ozdemir, Sena
;
Kandemir, Destan
;
Eng, Teck Yong
;
Gupta, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 172-184
Persistent link: https://www.econbiz.de/10012416957
Saved in:
5
Digital technology and marketing management capability : achieving growth in SMEs
Foroudi, Pantea
;
Gupta, Suraksha
;
Nazarian, Alireza
; …
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 230-246
Persistent link: https://www.econbiz.de/10011714481
Saved in:
6
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
7
Stakeholder diversity and collaborative innovation : Integrating the resource-based view with stakeholder theory
Ozdemir, Sena
;
Fernández de Arroyabe, Juan Carlos
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303981
Saved in:
8
Technology transformation and purposed play : model development and implications for high tech product development
Quey, Timothy M.
;
Malhotra, Naresh K.
- In:
International journal of technology management : IJTM
28
(
2004
)
1
,
pp. 62-87
Persistent link: https://www.econbiz.de/10002207298
Saved in:
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