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Innovation management
Marketingmanagement
17,103
Marketing management
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Perception
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Wahrnehmung
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Consumer behaviour
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Strategisches Management
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New product development
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Innovationsmanagement
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Unternehmenserfolg
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Firm performance
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Markenimage
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Strategic management
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12
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10
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8
Chan, Tian Heong
7
Sosa, Manuel
7
Mihm, Jürgen
6
Ulrich, Karl T.
5
Voigt, Kai-Ingo
5
Wrigley, Cara
5
Brenner, Walter
4
Derval, Diana
4
Eppinger, Steven D.
4
Filippetti, Andrea
4
Huber, Frank
4
Lenfle, Sylvain
4
Midler, Christophe
4
Tidd, Joseph
4
Zhang, Jing
4
Ahlers, Grit Mareike
3
Bauer, Hans H.
3
Beckman, Sara L.
3
Berthon, Pierre R.
3
Bruhn, Manfred
3
Cautela, Cabirio
3
Clement, Michel
3
Didonet, Simone Regina
3
Dogbe, Courage Simon Kofi
3
Ehrlenspiel, Klaus
3
Gerhard, Daniel
3
Herrmann, Andreas
3
Hsu, Yen
3
Hult, G. Tomas M.
3
Hultink, Erik J.
3
Hülsmann, Michael
3
Kavadias, Stylianos
3
Le Masson, Pascal
3
Lettl, Christopher
3
Litfin, Thorsten
3
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IGI Global
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Severo-Kavkazskij Federalʹnyj Universitet
2
Air Transport Research Society
1
Alexander Hamilton Institute, Inc
1
American Marketing Association
1
Anglo-German Foundation for the Study of Industrial Society
1
Arthur D. Little International Inc. <Wiesbaden>
1
BusinessVillage GmbH
1
CIRP - The International Academy for Production Engineering
1
Center of Market Oriented Product and Production Management
1
Deutsche Landwirtschafts-Gesellschaft
1
Edward Elgar Publishing
1
Frankfurter Allgemeine Zeitung GmbH
1
Hessen / Hessisches Ministerium für Wirtschaft, Verkehr und Landesentwicklung
1
Hochschulgruppe Arbeits- und Betriebsorganisation
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INSEAD
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Institut für Betriebswirtschaftslehre <Darmstadt> / Fachgebiet Marketing
1
Institut für Technik der Betriebsführung im Handwerk
1
Johannes Gutenberg-Universität Mainz
1
Lebensmitteltage <1, 2006, Frankfurt, Main; Soden, Taunus>
1
Meždunarodnaja Naučnaja Konferencija "Innovacionnoe Razvitie Ėkonomiki Rossii: Scenarii i Strategii'" <5, 2012, Moskau>
1
Moskovskij gosudarstvennyj universitet im. M.V. Lomonosova / Ėkonomičeskij fakulʹtet
1
OECD
1
RWTH Aachen
1
Springer-Verlag GmbH
1
Stuttgarter Strategieforum <7, 1997, Stuttgart>
1
Sumsʹkyj deržavnyj universytet / Kafedra marketingu ta upravlinnja innovacijnoju dijalbnistju
1
Tūran Universitetí
1
Universität St. Gallen / Institut für Marketing
1
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
1
Verband Deutscher Industrie Designer
1
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IEEE transactions on engineering management : EM
26
International journal of innovation management
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of business research : JBR
22
International journal of product development : IJPD
17
The journal of business & industrial marketing
14
SpringerLink / Bücher
13
Europäische Hochschulschriften / 5
12
Journal of strategic marketing
12
Gabler Edition Wissenschaft
11
International journal of technology marketing : IJTMkt
11
The journal of product innovation management : an international publication of the Product Development & Management Association
11
California management review
10
Faculty & research / Insead : working paper series
10
International journal of production research
10
International journal of technology management : IJTM
10
Creativity and innovation management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of open innovation : technology, market, and complexity
9
Technovation : the international journal of technological innovation, entrepreneurship and technology management
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Research policy : policy, management and economic studies of science, technology and innovation
7
Innovation: organization & management : IOM
6
International journal of innovation and technology management
6
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
6
International journal of product lifecycle management : IJPLM
6
Springer eBook Collection
6
Technology analysis & strategic management
6
Cogent business & management
5
Industry and innovation
5
Journal of the Academy of Marketing Science
5
Management decision : MD
5
Strategy and communication for innovation
5
Technological forecasting & social change : an international journal
5
The journal of product & brand management
5
European journal of innovation management
4
European journal of innovation management : EJIM
4
European journal of marketing : EJM
4
International journal of business innovation and research
4
International journal of business innovation and research : IJBIR
4
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ECONIS (ZBW)
1,119
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Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2019
Persistent link: https://www.econbiz.de/10012160781
Saved in:
2
Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Saved in:
3
Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong
;
Ahn, Joongha
;
Woo, JongRoul
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
5
,
pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
Saved in:
4
SMEs and competitive advantage : a mix of innovation, marketing, and ICT : the case of "Made in Italy"
Di Maria, Eleonora
;
Micelli, Stefano
- In:
Knowledge management strategies for business development
,
(pp. 310-323)
.
2010
Persistent link: https://www.econbiz.de/10003905713
Saved in:
5
Design and marketing connections : creating added value
Bruce, Margaret
;
Daly, Lucy
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 929-953
Persistent link: https://www.econbiz.de/10003604009
Saved in:
6
A value cocreation strategy model for improving product development performance
Hsu, Yen
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
Saved in:
7
Innovative product design approaches for implementing marketing strategy : the linkage
Hsu, Yen
- In:
International journal of innovation management
15
(
2011
)
4
,
pp. 837-868
Persistent link: https://www.econbiz.de/10009271422
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8
Language brokering : stimulating creativity during the concept development phase
Dell'Era, Claudio
;
Buganza, Tommaso
;
Fecchio, Camilla
; …
- In:
Creativity and innovation management
20
(
2011
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10008938007
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9
Determinanten des Erfolgs von quality function deployment-Projekten
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
70
(
2000
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10001440440
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10
Market segmentation, cannibalization, and the timing of product introductions
Moorthy, K. S.
- In:
Management science : journal of the Institute for …
38
(
1992
)
3
,
pp. 345-359
Persistent link: https://www.econbiz.de/10001124419
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