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The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to discuss its implication for companies with a focus on product development and product sales. This paper looks at new service development (NSD) literature and argues for design...
Persistent link: https://www.econbiz.de/10010500611
elements that is currently drawing new directions, often being associated with the innovation process and the gain of … innovation, significantly increase its success rate. Design thinking focuses on obtaining solutions and is action … particular interest, and design thinking, together with innovation, can successfully support its specific actions, bringing with …
Persistent link: https://www.econbiz.de/10014474896
. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This …
Persistent link: https://www.econbiz.de/10012176090
organizations, especially firms. This conception is reflected in a producer-oriented approach to science, technology and innovation … policy-making (STI). However a new understanding of the role of users within innovation processes is gradually taking shape … not captured by general statistics on innovation. Up to now the only exception is the empirical evidence-based study of …
Persistent link: https://www.econbiz.de/10013083681
organization innovation is a key factor. No wonder, many companies who have remained at the top always encouraged innovation. The … improve their standing.The word innovation almost always conjures up an image of a scientist in a laboratory, working to …, Kim and Srivastava (1998) also cite the restrictive definition of ‘Innovation' in marketing literature to mean largely …
Persistent link: https://www.econbiz.de/10013067055
This study is a basic research for fulfilling research gap in New Product Development studies. Even though a new product development program is a high cost program, the level of success in entering the market is still low. This issue rises a question what should be considered in arranging ways...
Persistent link: https://www.econbiz.de/10013015125
Drawing upon the literature on knowledge management, leadership, and innovation, this study investigates the possible … associations among customer knowledge management, knowledge-oriented leadership, innovation quality, and firm performance in 283 … management mediates in the relationship between knowledge-oriented leadership and innovation quality. In addition, innovation …
Persistent link: https://www.econbiz.de/10013166583
Objective - This paper seeks to provide new insights into the relationship between market orientation and innovation … performance by empirically testing the direct effect of market orientation (MO) on innovation performance and exploring the … equation modeling.Findings - Our findings reveal that MO is a significant driver of innovation performance. The results further …
Persistent link: https://www.econbiz.de/10012839944
Business model innovation is a key success factor for IT companies competing in technologically uncertain environments … capture value for the company, the strategic factors of business model innovation for IoT solutions have remained under …-researched so far. The paper addresses this knowledge gap by exploring the strategic factors of business model innovation and its …
Persistent link: https://www.econbiz.de/10012821595
The selection of novel ideas is vital to the development of truly innovative products. Firms often turn to idea crowdsourcing challenges, in which both ideators and the seeker firms participate in the idea selection process. Yet prior research cautions that ideators and seeker firms may not...
Persistent link: https://www.econbiz.de/10012867467