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~subject:"Innovation management"
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Innovation management
Consumer behaviour
93
Theorie
90
Theory
90
Konsumentenverhalten
89
Deutschland
61
Germany
61
Beziehungsmarketing
57
Relationship marketing
57
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38
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35
Marketing
28
Produktmanagement
28
Product management
26
Conjoint analysis
25
Conjoint-Analyse
25
Brand management
24
Marketingmanagement
24
Innovation
23
Markenführung
23
Marketing management
23
Product design
21
Pricing strategy
20
Produktgestaltung
20
Preismanagement
19
Experiment
18
Automotive industry
17
Brand image
17
Innovationsmanagement
17
Markenimage
17
Entscheidung
16
Kfz-Industrie
16
Decision
15
Diskrete Entscheidung
13
Willingness to pay
13
Brand
12
Discrete choice
12
Markenartikel
12
Zahlungsbereitschaftsanalyse
12
Customer satisfaction
11
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English
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German
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Kuester, Sabine
11
Schuhmacher, Monika C.
6
Herrmann, Andreas
5
Huber, Frank
2
Janda-Eble, Sergej
2
Akao, Yōji
1
Aryobsei, Suleiman
1
Bauer, Hans H.
1
Dahl, Darren W.
1
Frischeisen, Josef
1
Hanker, Anna-Lena
1
Herbst, Laura
1
Hertel, Günter
1
Heß, Silke C.
1
Heß, Silke Claudia
1
Hildesheim, Andreas
1
Hofstetter, Reto
1
Homberg, Federico
1
Homburg, Christian
1
Konya-Baumbach, Elisa
1
Kuharev, Victoria
1
Reinartz, Dominik
1
Schumacher, Monika C.
1
Tomczak, Torsten
1
Virt, Wilfried
1
Welle, Markus
1
Werner, Ben D.
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Universität Mannheim
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International journal of innovation management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Creativity and innovation management
1
Journal of business economics : JBE
1
Journal of marketing research
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Research technology management : RTM
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
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Adoptionsbarrieren bei Produktinnovationen : kundenseitige und unternehmerische Herausforderungen des Neuproduktmanagements
Kuester, Sabine
;
Heß, Silke C.
- In:
Vielfalt und Einheit in der Marketingwissenschaft : ein …
,
(pp. 77-96)
.
2007
Persistent link: https://www.econbiz.de/10003531840
Saved in:
2
Die Bedeutung von open Innovation in Innovationsnetzwerken : Einblicke in die Automobilindustrie
Kuester, Sabine
;
Schuhmacher, Monika C.
;
Werner, Ben D.
-
2007
Persistent link: https://www.econbiz.de/10003609601
Saved in:
3
Identification of lead user characteristics driving the quality of service innovation ideas
Schuhmacher, Monika C.
;
Kuester, Sabine
- In:
Creativity and innovation management
21
(
2012
)
4
,
pp. 427-442
Persistent link: https://www.econbiz.de/10009689399
Saved in:
4
A configurational perspective on BoP innovation capability
Janda-Eble, Sergej
;
Kuester, Sabine
;
Schumacher, Monika C.
- In:
International journal of innovation management
25
(
2021
)
5
,
pp. 2150060-1-2150030-37
Persistent link: https://www.econbiz.de/10012612598
Saved in:
5
Reversing gears : inverting the innovation-flow paradigm with reverse innovation
Janda-Eble, Sergej
;
Schuhmacher, Monika C.
;
Kuester, Sabine
- In:
Research technology management : RTM
61
(
2018
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10011817373
Saved in:
6
Investigating antecedents and stage-specific effects of customer integration intensity on new product success
Schuhmacher, Monika C.
;
Kuester, Sabine
;
Hanker, Anna-Lena
- In:
International journal of innovation management
22
(
2018
)
4
,
pp. 1850032-1-36
Persistent link: https://www.econbiz.de/10011861624
Saved in:
7
Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital innovation adoption
Konya-Baumbach, Elisa
;
Schuhmacher, Monika C.
;
Kuester, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012134261
Saved in:
8
The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
9
Business model innovation : a process and performance perspective
Herbst, Laura
-
2017
Persistent link: https://www.econbiz.de/10011774508
Saved in:
10
Managerial decision-making in the innovation process : a multi-method analysis of project review decisions
Reinartz, Dominik
-
2016
Persistent link: https://www.econbiz.de/10011618014
Saved in:
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