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B2B SME management of antecedents to the application of social media
Brink, Tove - In: Industrial marketing management : the international … 64 (2017), pp. 57-65
Persistent link: https://www.econbiz.de/10011738322
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Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby; Vel, Prakash; Nyadzayo, Munyaradzi W. - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
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The challenges of B2B innovation : using marketing analytics to plan and implement a successful digital catalog adoption
Wilson, R. Dale; Stephens, Anna M. - In: The journal of business & industrial marketing 38 (2023) 2, pp. 290-302
Persistent link: https://www.econbiz.de/10013539116
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The impact of social media adoption on innovative SMEs' performance
Domma, Filippo; Errico, Lucia - In: International review of applied economics 37 (2023) 3, pp. 324-356
Persistent link: https://www.econbiz.de/10014333539
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Measuring the impact of relational capital on customer performance in the SME B2B sector : the moderating role of absorptive capacity
Agostini, Lara; Nosella, Anna; Soranzo, Benedetta - In: Business process management journal 23 (2017) 6, pp. 1144-1166
Persistent link: https://www.econbiz.de/10011756771
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IT-enabled knowledge ambidexterity and innovation performance in small U.S. firms : the moderator role of social media capability
Benitez, Jose; Castillo, Ana; Llorens, Javier; Braojos, … - In: Information & management : the internat. journal of … 55 (2018) 1, pp. 131-143
Persistent link: https://www.econbiz.de/10011813565
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Social media marketing and its influence on the performance of micro, small, and medium-sized tourism enterprises : mediation of innovation capabilities
Khaki, Aijaz Ahmad; Khan, Tawseeq Ali - In: Journal of global marketing 37 (2024) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10014515026
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Next generation entrepreneur : innovation strategy through Web 2.0 technologies in SMEs
Gagliardi, Dimitri - In: Technology analysis & strategic management 25 (2013) 8, pp. 891-904
Persistent link: https://www.econbiz.de/10010236722
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Digitalization, business models, and SMEs : how do business model innovation practices improve performance of digitalizing SMEs?
Bouwman, Harry; Nikou, Shahrokh; Reuver, Mark de - In: Telecommunications policy : the international journal … 43 (2019) 9, pp. 1-18
Persistent link: https://www.econbiz.de/10012250447
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Online courses on business model innovation for practitioners in SMEs
Reuver, Mark de; Cligge, Martijn; Haaker, Timber Ivar - In: Journal of business models : JOBM 7 (2019) 3, pp. 12-23
We develop and evaluate five online courses (MOOCs) on business model innovation, tailored to small and medium sized enterprises (SMEs). Six design principles are found for such courses: regarding type and form of learning contents; time investments from participants; practical examples and...
Persistent link: https://www.econbiz.de/10012217168