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Innovation management
Brand management
26
Markenführung
26
Brand image
15
Consumer behaviour
15
Konsumentenverhalten
15
Markenimage
15
Innovation
12
Brand
11
Beziehungsmarketing
9
Markenartikel
9
Relationship marketing
9
Corporate reputation
8
Marketing management
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Marketingmanagement
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Multinationales Unternehmen
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Transnational corporation
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Firmenimage
7
Innovationsmanagement
7
Lieferantenmanagement
7
Supplier relationship management
7
Emerging economies
6
Nachhaltige Entwicklung
6
Schwellenländer
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Sustainable development
6
Corporate Social Responsibility
5
Corporate social responsibility
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India
5
Indien
5
Inter-firm cooperation
5
Reputation
5
Sustainability
5
Unternehmenskooperation
5
Corporate culture
4
Globalization
4
Loyalty
4
Nachhaltigkeit
4
Artificial intelligence
3
B-to-B-Marketing
3
Betriebliche Wertschöpfung
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Gupta, Suraksha
7
Foroudi, Pantea
3
Ozdemir, Sena
3
Melewar, T. C.
2
Bang, Nguyen
1
Czinkota, Michael R.
1
Duda, Marta
1
Eng, Teck Yong
1
Fernández de Arroyabe, Juan Carlos
1
Foroudi, Mohammad Mahdi
1
Jin, Zhongqi
1
Kandemir, Destan
1
Malhotra, Naresh K.
1
Nazarian, Alireza
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Sena, Vania
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Yu, Xiaoyu
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Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
7
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1
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
2
Digital technology and marketing management capability : achieving growth in SMEs
Foroudi, Pantea
;
Gupta, Suraksha
;
Nazarian, Alireza
; …
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 230-246
Persistent link: https://www.econbiz.de/10011714481
Saved in:
3
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
4
Vertical stakeholder collaborations for firm innovativeness in new product development : the moderating roles of legal bonds and operational linkages
Ozdemir, Sena
;
Kandemir, Destan
;
Eng, Teck Yong
;
Gupta, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 172-184
Persistent link: https://www.econbiz.de/10012416957
Saved in:
5
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
6
Inter-organizational collaborations for social innovation and social value creation : towards the development of new research agenda and theoretical perspectives
Ozdemir, Sena
;
Gupta, Suraksha
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 134-144
Persistent link: https://www.econbiz.de/10013206325
Saved in:
7
Stakeholder diversity and collaborative innovation : Integrating the resource-based view with stakeholder theory
Ozdemir, Sena
;
Fernández de Arroyabe, Juan Carlos
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303981
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