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~subject:"Innovation management"
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An examination of the interpla...
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Innovation management
Consumer behaviour
16
Konsumentenverhalten
16
International marketing
14
Internationales Marketing
14
Brand image
9
Designation of origin
9
Herkunftsbezeichnung
9
Markenimage
9
Brand management
8
Markenführung
8
Brand
7
Markenartikel
7
USA
7
United States
7
Innovation
6
Cultural identity
5
Customer integration
5
Kulturelle Identität
5
Kundenintegration
5
Personality psychology
5
Persönlichkeitspsychologie
5
Advertising effects
4
Multinationales Unternehmen
4
New product development
4
Produktentwicklung
4
Transnational corporation
4
Werbewirkung
4
Auslandsaufenthalt
3
Business services
3
China
3
Cross-cultural management
3
Dienstleistungssektor
3
Expatriate assignment
3
Firm performance
3
Innovationsmanagement
3
Interkulturelles Management
3
Service industry
3
Unternehmensdienstleistung
3
Unternehmenserfolg
3
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English
3
Author
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Magnusson, Peter
3
Engen, Marit
1
Netz, Johan
1
Wästlund, Erik
1
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The service industries journal
1
Use of science and technology in business : exploring the impact of using activity for systems, organizations, and people
1
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ECONIS (ZBW)
3
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Exploring the role of front-line employees as innovators
Engen, Marit
;
Magnusson, Peter
- In:
The service industries journal
35
(
2015
)
5/6
,
pp. 303-324
Persistent link: https://www.econbiz.de/10011299595
Saved in:
2
Exploring holistic intuitive idea screening in the light of formal criteria
Magnusson, Peter
;
Netz, Johan
;
Wästlund, Erik
- In:
Technovation : the international journal of …
34
(
2014
)
5/6
,
pp. 315-326
Persistent link: https://www.econbiz.de/10010399404
Saved in:
3
The delicate balancing act of trying to understand user perspectives on technology-based services
Magnusson, Peter
- In:
Use of science and technology in business : exploring …
,
(pp. 315-340)
.
2009
Persistent link: https://www.econbiz.de/10003951034
Saved in:
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