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~subject:"Innovation management"
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Marketing in a digital world
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Innovation management
Marketing
31,432
Marketingmanagement
17,103
Digitalisierung
16,546
Marketing management
16,514
Digitization
14,189
Deutschland
4,593
Consumer behaviour
4,471
Konsumentenverhalten
4,336
Theorie
4,099
Theory
4,078
Germany
4,065
Innovation
3,193
Electronic Commerce
2,790
Relationship marketing
2,775
Beziehungsmarketing
2,742
Strategisches Management
2,615
marketing
2,597
E-commerce
2,547
Social Web
2,418
Social web
2,414
USA
2,402
United States
2,212
Online-Marketing
2,070
Brand management
2,053
Markenführung
2,036
Informationstechnik
2,028
Internet marketing
2,019
Information technology
1,955
Strategic management
1,756
KMU
1,738
SME
1,715
Welt
1,701
Management
1,694
World
1,687
Innovationsmanagement
1,670
Unternehmenserfolg
1,519
Organizational change
1,518
Organisatorischer Wandel
1,510
Firm performance
1,466
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Pfeffermann, Nicole
11
Brem, Alexander
10
Herstatt, Cornelius
7
Parida, Vinit
6
Soluk, Jonas
6
Voigt, Kai-Ingo
6
Endres, Herbert
5
Nambisan, Satish
5
Ratten, Vanessa
5
Sjödin, Rönnberg David
5
Stember, Jürgen
5
Arias-Pérez, José
4
Björkdahl, Joakim
4
Bouncken, Ricarda B.
4
Dell'Era, Claudio
4
Ghezzi, Antonio
4
Habbel, Franz-Reinhard
4
Helm, Roland
4
Hüsig, Stefan
4
Kraus, Sascha
4
Lichtenthaler, Ulrich
4
Loock, Herbert
4
Schiavone, Francesco
4
Schweitzer, Fiona Maria
4
Schögel, Marcus
4
Song, Michael
4
Steinhauser, Stefanie
4
Tidd, Joseph
4
Tomczak, Torsten
4
Vom Brocke, Jan
4
Wincent, Joakim
4
Aagaard, Annabeth
3
Ahlers, Grit Mareike
3
Ali, Sadaqat
3
Ali, Shabahat
3
Babkin, A. V.
3
Bauer, Wilhelm
3
Belz, Christian
3
Bendig, David
3
Bischoff, Thore Sören
3
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Springer Fachmedien Wiesbaden
18
Murmann Publishers GmbH
3
Russland / Ministerstvo obrazovanija i nauki
3
Severo-Kavkazskij Federalʹnyj Universitet
3
Springer-Verlag GmbH
3
Dark Horse Innovation <Firma>
2
Edward Elgar Publishing
2
RWTH Aachen
2
Shaker Verlag
2
Technische Universität Hamburg / Institut für Logistik und Unternehmensführung
2
Tredition GmbH <Hamburg>
2
Verlag Dr. Kovač
2
W. Kohlhammer GmbH
2
Walter de Gruyter GmbH & Co. KG
2
Air Transport Research Society
1
Alexander Hamilton Institute, Inc
1
American Marketing Association
1
Arthur D. Little International Inc. <Wiesbaden>
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Books on Demand GmbH <Norderstedt>
1
BusinessVillage GmbH
1
CICC Global Institute
1
CICC Research
1
Campus Verlag
1
De Gruyter Oldenbourg
1
Dnipropetrovsʹkyj nacionalʹnyj universytet imeni Olesja Hončara
1
Eastern European ESD Conference <3., 2014, Wien>
1
Eric Cuvillier <Firma>
1
Ernährungsgipfel <4, 2001, Bochum>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Finansovyj Universitet
1
Frankfurter Allgemeine Buch
1
Georg-August-Universität Göttingen
1
Gesellschaft für Ökologische Kommunikation mbH
1
Hamburg International Conference of Logistics <2021, Internet>
1
Haufe-Lexware GmbH & Co. KG
1
IGI Global
1
II naučno-praktičeskaja Konferencija "Stratehičeskie napravlenija socialʹno-ėkonomičeskoho i finansovoho obespečenija razvitija nacionalʹnoj ėkonomiki" <2, 2018, Minsk>
1
ISPIM Innovation Conference <33., 2022, Kopenhagen>
1
International Conference Liberec Economic Forum <15., 2021, Liberec>
1
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Published in...
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Journal of business research : JBR
41
Technological forecasting & social change : an international journal
40
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of open innovation : technology, market, and complexity
31
SpringerLink / Bücher
23
Technovation : the international journal of technological innovation, entrepreneurship and technology management
21
International journal of innovation management
19
International journal of technology management : IJTM
19
European journal of innovation management
16
International journal of innovation and technology management
16
IEEE transactions on engineering management : EM
15
The journal of business & industrial marketing
15
Springer eBook Collection
14
International journal of technology marketing : IJTMkt
13
Technology analysis & strategic management
13
International journal of innovation management : IJIM
12
Journal of strategic marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Innovation: organization & management : IOM
11
Journal of innovation & knowledge : JIK
11
Research policy : policy, management and economic studies of science, technology and innovation
11
The journal of product innovation management : an international publication of the Product Development & Management Association
10
The journal of strategic information systems : incorporating International Information Systems
10
Administrative Sciences : open access journal
9
Finance research letters
9
Research
9
Gabler Edition Wissenschaft
8
Technovation : an international journal of technical innovation and entrepreneurship
8
Industry and innovation
7
International journal of innovation and technology management : IJITM
7
Journal of innovation and entrepreneurship : JIE
7
Business process management journal
6
Europäische Hochschulschriften / 5
6
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
6
International entrepreneurship and management journal
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Management information systems : mis quarterly
6
The journal of business strategy
6
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
5
Business horizons
5
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Source
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ECONIS (ZBW)
1,507
EconStor
2
RePEc
1
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1
Digital product innovations for the greater good and digital
marketing
innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
2
Customer-based execution strategy in a global digital economy
Petersen, J. Andrew
;
Paulich, Brianna JeeWon
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
Saved in:
3
Inscribing value on business model innovations : insights from industrial projects commercializing disruptive digital innovations
Simmons, Geoffrey
;
Palmer, Mark
;
Truong, Yann
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 744-754
Persistent link: https://www.econbiz.de/10010211329
Saved in:
4
Instrumenty strategiceskogo menedžmenta i marketinga v obespečenii sbalansirovannogo naučno-technologičeskogo razvitija novoj ėkonomiki Rossii : kollektivnaja monografija
Parachina, V. N.
(
ed.
)
-
Severo-Kavkazskij Federalʹnyj Universitet
-
2019
Persistent link: https://www.econbiz.de/10012384877
Saved in:
5
Digital technology and
marketing
management capability : achieving growth in SMEs
Foroudi, Pantea
;
Gupta, Suraksha
;
Nazarian, Alireza
; …
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 230-246
Persistent link: https://www.econbiz.de/10011714481
Saved in:
6
The wine influencers : exploring a new communication model of open innovation for wine producers : a netnographic, factor and agil analysis
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of open innovation : technology, market, and …
6
(
2020
)
4/165
,
pp. 1-30
innovation process of small and medium-sized wine industries for their
marketing
strategies. …
Persistent link: https://www.econbiz.de/10012389483
Saved in:
7
The challenges of B2B innovation : using
marketing
analytics to plan and implement a successful digital catalog adoption
Wilson, R. Dale
;
Stephens, Anna M.
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 290-302
Persistent link: https://www.econbiz.de/10013539116
Saved in:
8
Does market orientation promote enterprise digital innovation? : based on the survey data of China's digital core industries
Zhao, Yinyin
;
Peng, Benhong
;
Iqbal, Kashif
;
Wan, Anxia
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 135-145
Persistent link: https://www.econbiz.de/10014282231
Saved in:
9
The influences of technological capability and market orientation toward business model innovations of digital startups
Sushandoyo, Dedy
;
Kencanasari, Retna Ayu Mustikarini
; …
- In:
International journal of innovation management : IJIM
26
(
2022
)
2
,
pp. 1-27
Persistent link: https://www.econbiz.de/10013411428
Saved in:
10
Digitale Disruption : die nächste Stufe der Innovation
Meyer, Jens-Uwe
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10014011948
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