The new venture launching its first product faces substantial risks and is typically resource-poor. Moreover, failure with the first product is closely related to failure of the new venture itself, as investors seek alternate investments with better track records. While much guidance appears in...

The authors examine the significance of formal processes for market information acquisition and use as antecedents to success of Chinese new ventures. Building on insights from the entrepreneurial planning literature, the authors construct a theoretical model in which formal processes for market...

Managers in a business environment marked by rapid technological change face major challenges when making strategic decisions. A risk-averse, conservative strategy may be a safe route, but might lead to missing marketplace opportunities. This paper investigates whether a hostile business...

We report an empirical study of over 140 U.S. firms engaged in industrial product innovation. The relationship between the degree of innovation in these firms and the extent of success with new products in these firms is examined in the context of an integrative model of new product success. The...

Previous research in new product development has examined the role of organizational structure and marketing and technical skills and activities in encouraging successful innovation. This study examines the role played by organizational structure in supporting the marketing and...