While a time-based segmentation approach to customer segmentation for new products allows firms to identify consumers in the innovators and the early adopters segments, we add a profitability-based perspective to generate new insights. Using six years of data on the adoption of technology...

Technological change is perhaps the most powerful engine of growth in markets today. To harness this source of growth, firms need answers to key questions about the dynamics of technological change: (1) How do new technologies evolve? (2) How do rival technologies compete? and (3) How do firms...

The authors reveal how to execute an innovation initiative. Regardless of the type of initiative, the crux of the challenge is that business organizations are not designed for innovation; they are designed for ongoing operations. And there are deep and fundamental conflicts between the two