Analyzing client profitability across diffusion segments for a continuous innovation
Year of publication: |
December 2017
|
---|---|
Authors: | Sood, Ashish ; Kumar, V. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 6, p. 932-951
|
Subject: | profitability | new product adoption | successive generation | countries | diffusion of innovation | Innovationsdiffusion | Innovation diffusion | Innovationsmanagement | Innovation management | Innovation | Produktentwicklung | New product development | Rentabilität | Profitability |
-
Differences between early adopters of disruptive and sustaining innovations
Reinhardt, Ronny, (2015)
-
Mojir, Navid, (2021)
-
How to catch the generation Y : identifying consumers of ecological innovations among youngsters
Gurtner, Sebastian, (2016)
- More ...
-
Kumar, V., (2021)
-
Analyzing Client Profitability Across Diffusion Segments for a Continuous Innovation
Sood, Ashish, (2020)
-
Consequences of multigenerational services adoption behavior : global client engagement
Sood, Ashish, (2023)
- More ...