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The influence of collaborative IT tools on NPD : high-performing NPD teams tend to use collaborative tools such as wikis and microblogs throughout the NPD process
Marion, Tucker J.; Reid, Mike; Hultink, Erik J.; … - In: Research technology management : RTM 59 (2016) 2, pp. 47-53
Persistent link: https://www.econbiz.de/10011458863
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Vicarious innovativeness or vicarious learning : the role of existing vicarious innovativeness in new product purchase intentions
Chao, Chih-Wei; Reid, Mike; Hung, Yu-Chen - In: Australasian marketing journal 24 (2016) 1, pp. 87-92
Persistent link: https://www.econbiz.de/10011484686
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The impact of the frequency of usage of IT artifacts on predevelopment performance in the NPD process
Reid, Mike; Hultink, Erik J.; Marion, Tucker; Barczak, … - In: Information & management : the internat. journal of … 53 (2016) 4, pp. 422-434
Persistent link: https://www.econbiz.de/10011495267
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Improving firm performance through NPD : the role of market orientation, NPD orientation and the NPD process
Reid, Mike; Brady, Erica - In: Australasian marketing journal 20 (2012) 4, pp. 235-241
Persistent link: https://www.econbiz.de/10009655713