Showing 1 - 10 of 1,667
The marketing related literatures emphasize the key role of marketing for companies performances. However, not much … attention has been paid to marketing innovations and their performances. Focusing on 2,149 Korean manufacturing companies, this … paper examines the factors that influence companies' marketing innovation decisions and marketing performances by using the …
Persistent link: https://www.econbiz.de/10011523605
Persistent link: https://www.econbiz.de/10003042078
Persistent link: https://www.econbiz.de/10012284744
Persistent link: https://www.econbiz.de/10013371350
Objective: The study aimed to identify the marketing determinants of SMEs’ innovation ambidexterity and explore this … phenomenon in the firms from a post-transition Polish market. Specifically, market-sensing capability, entrepreneurial marketing … orientation, and marketing strategies were considered the possible determinants of innovation ambidexterity. The comparative …
Persistent link: https://www.econbiz.de/10013336410
Die sorgfältig geplante und umgesetzte Markteinführung von Neuprodukten zählt zu den zentralen Determinanten des Innovationserfolgs. Trotz dieser Bedeutung widmen sich nur wenige Untersuchungen diesem Thema. Bisherige Forschungsarbeiten weisen zudem erhebliche Defizite hinsichtlich der...
Persistent link: https://www.econbiz.de/10013517407
Persistent link: https://www.econbiz.de/10015065413
prevailing organization's market orientation and marketing innovation activities. The sample of organizations consists of … and imports to GDP. This paper evaluates four types of marketing innovation activities (design, pricing, placing and … promotion methods) at the enterprise level as a factor of marketing capability. The analyzed sample consists of observations …
Persistent link: https://www.econbiz.de/10012168964
Persistent link: https://www.econbiz.de/10002913512
Persistent link: https://www.econbiz.de/10012170911