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Muller, Eitan - In: The history of marketing science, (pp. 77-97). 2014

Persistent link: https://www.econbiz.de/10010415910

When does the majority become a majority? Empirical analysis of the time at which main market adopters purchase the bulk of our sales

Muller, Eitan; Yogev, Guy - In: Technological forecasting & social change : an … 73 (2006) 9, pp. 1107-1120

Persistent link: https://www.econbiz.de/10003417903

Does new product growth accelerate across technology generations?

Stremersch, Stefan; Muller, Eitan; Peres, Renana - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 103-120

Persistent link: https://www.econbiz.de/10003976727

Innovation diffusion and new product growth models : a critical review and research directions

Peres, Renana; Muller, Eitan; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 91-106

Persistent link: https://www.econbiz.de/10003987352

The diffusion of services

Libai, Barak; Muller, Eitan; Peres, Renana - In: Journal of marketing research : JMR 46 (2009) 2, pp. 163-175

Persistent link: https://www.econbiz.de/10003827934

Models of new product diffusion : extension to competition against existing and potential firms over time

Dolan, Robert J. - In: Innovation diffusion models of new product acceptance, (pp. 117-149). 1986

Persistent link: https://www.econbiz.de/10001308541

Timing, diffusion, and substitution of successive generations of technological innovations : the IBM mainframe case

Mahajan, Vijay - In: Technological forecasting & social change : an … 51 (1996) 2, pp. 109-132

Persistent link: https://www.econbiz.de/10001202311

Innovation diffusion in a borderless global market : will the 1992 unification of the European Community accelerate diffusion of new ideas, products, and technologies?

Mahajan, Vijay - In: Technological forecasting & social change : an … 45 (1994) 3, pp. 221-235

Persistent link: https://www.econbiz.de/10001162712

New product diffusion models in marketing : a review and directions for research

Mahajan, Vijay - In: Journal of marketing 54 (1990) 1, pp. 1-26

Persistent link: https://www.econbiz.de/10001082065

A Comparison of Stochastic Cellular Automata Diffusion with the Bass Diffusion Model

Fibich, Gadi - 2010

Diffusion of new products is an important problem in marketing research. One of the most prominent models in diffusion theory is the Bass Diffusion model that describes the number of adopters of new products as a differential equation. More recently, diffusion of products has been studied using...

Persistent link: https://www.econbiz.de/10013138996