Innovation diffusion
Year of publication: |
2014
|
---|---|
Authors: | Muller, Eitan |
Published in: |
The history of marketing science. - Hanover, MA : now, ISBN 978-981-4596-47-3. - 2014, p. 77-97
|
Subject: | Innovationsdiffusion | Innovation diffusion | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | 1969- |
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