The diffusion of services
Barak Libai, Eitan Muller, and Renana Peres
| Year of publication: |
2009
|
|---|---|
| Authors: | Libai, Barak ; Muller, Eitan ; Peres, Renana |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 2, p. 163-175
|
| Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Innovationsdiffusion | Innovation diffusion | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003827934