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Network traces on penetration : uncovering degree distribution from adoption data

Dover, Yaniv; Goldenberg, Jacob; Shapira, Daniel - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 689-712

Persistent link: https://www.econbiz.de/10009614313

How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed

Stephen, Andrew T.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 755-766

Persistent link: https://www.econbiz.de/10011634055

The role of hubs in the adoption process

Goldenberg, Jacob; Han, Sangman; Lehmann, Donald R.; … - In: Journal of marketing 73 (2009) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10003820590

Local neighborhoods as early predictors of innovation adoption

Goldenberg, Jacob; Han, Sangman; Lehmann, Donald R.; … - In: MSI reports : working paper series (2010) 2, pp. 3-45

Persistent link: https://www.econbiz.de/10008992254

The different roles of product originality and usefulness in generating word-of-mouth

Moldovan, Sarit; Goldenberg, Jacob; Chattopadhyay, Amitiva - 2011

Persistent link: https://www.econbiz.de/10009357346

The different roles of product originality and usefulness in generating word-of-mouth

Moldovan, Sarit; Goldenberg, Jacob; Chattopadhyay, Amitava - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 109-119

Persistent link: https://www.econbiz.de/10009238547

Zooming in : self-emergence of movements in new product growth

Goldenberg, Jacob; Lowengart, Oded; Shapira, Daniel - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 274-292

Persistent link: https://www.econbiz.de/10003843318

Improving penetration forecasts using social interactions data

Toubia, Olivier; Goldenberg, Jacob; Garcia, Rosanna - In: Management science : journal of the Institute for … 60 (2014) 12, pp. 3049-3066

Persistent link: https://www.econbiz.de/10010461768

The Role of Hubs in the Adoption Processes

Goldenberg, Jacob - 2012

Persistent link: https://www.econbiz.de/10013113525

Integrating the Social Network to Diffusion Model and Evaluation of the Value of Hubs in the Adoption Process

Goldenberg, Jacob - 2012

In this paper we analytically study the effect of social hubs on the penetration of new products. Aggregating individual-level social network considerations to the market level, we identify boundary conditions for hubs' effect on diffusion. Our results demonstrate that seeding hubs has a...

Persistent link: https://www.econbiz.de/10013116525