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Scanalyse - a case study of the role of social capital, strategic networking, and word of mouth communication in the diffusion of an innovation
Mazzarol, Tim; Malone, Peter; Reboud, Sophie - In: Strategy and communication for innovation : integrative …, (pp. 147-174). 2017
Persistent link: https://www.econbiz.de/10011663005
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The role of Word of Mouth in the diffusion of innovation
Mazzarol, Tim - In: Strategies and communications for innovations : an …, (pp. 117-131). 2011
Persistent link: https://www.econbiz.de/10008987603
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The role of social capital, strategic networking and word of mouth communication in the commercialisation of innovation
Mazzarol, Tim - In: Strategy and communication for innovation, (pp. 173-193). 2013
Persistent link: https://www.econbiz.de/10010246339
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Modelling the faddish, fashionable and efficient diffusion of agricultural technologies : a case study of the diffusion of wool testing technology in Australia
Sneddon, Joanne; Soutar, Geoffrey N.; Mazzarol, Tim - In: Technological forecasting & social change : an … 78 (2011) 3, pp. 468-480
Persistent link: https://www.econbiz.de/10009303778