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The origin of brands : how product evolution creates endless possibilities for new brands
Ries, Al; Ries, Laura - 2004 - 1. ed.
Persistent link: https://www.econbiz.de/10001911830
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Monetäre Bewertung von Markenstrategien für neue Produkte
Sattler, Henrik - 1997
Persistent link: https://www.econbiz.de/10000613145
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
Esch, Franz-Rudolf (ed.) - 2001 - 3., erw. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001607993
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Produkte mit Profil : Spitzenmanager und ihre Wege zum Erfolg
Spies, Steffen (ed.); Fisseler, Dirk (contributor) - 1994
Persistent link: https://www.econbiz.de/10014004862
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Innovation in marketing
Doyle, Peter (contributor) - 1998
Persistent link: https://www.econbiz.de/10000666771
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High-Tech-Marketing in kleinen und mittleren Unternehmen
Zentgraf, Christian - 1999
Persistent link: https://www.econbiz.de/10001370927
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Innovation und Absatz
Albach, Horst (contributor) - 1999
Persistent link: https://www.econbiz.de/10001362601
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From idea to profit : how to market innovative products and services
Jolly, Adam (contributor) - 2005
The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the … thinking and practice in innovation, strategy, marketing, design, intellectual property and finance …Breakthroughs in value -- Market-led innovation -- Outsmarting the competition -- Designing better customer experiences …
Persistent link: https://www.econbiz.de/10011479703