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Modellgestützte Absatzprognosen auf High-Tech-Märkten : eine theoretische und empirische Untersuchung
Gnibba, Kumiko (contributor) - 2006
Persistent link: https://www.econbiz.de/10003529945
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Research traditions of innovation : goods-dominant logic, the resource-based approach, and service-dominant logic
Mele, Cristina; Colurcio, Maria; Russo Spena, Tiziana - In: Managing service quality : MSQ ; an international journal 24 (2014) 6, pp. 612-642
Persistent link: https://www.econbiz.de/10010526465
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Service innovation : a service-dominant logic perspective
Lusch, Robert F.; Nambisan, Satish - In: Management information systems : mis quarterly 39 (2015) 1, pp. 155-175
Persistent link: https://www.econbiz.de/10010505863
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Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.; Wieland, Heiko; Akaka, Melissa Archpru - In: Industrial marketing management : the international … 44 (2015), pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
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Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei; Hsieh, Yi-Ching - In: Journal of business research : JBR 68 (2015) 11, pp. 2266-2271
Persistent link: https://www.econbiz.de/10011389327
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Re-conceptualization of business model for marketing nowadays : theory and implications
Firman, Ahmad; Putra, Aditya Halim Perdana Kusuma; … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 7, pp. 279-291
Persistent link: https://www.econbiz.de/10012668088
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Service-dominant logic and market innovation
Baker, Jonathan J.; Fehrer, Julia; Brodie, Roderick J. - In: The Routledge handbook of service research insights and …, (pp. 24-45). 2020
Persistent link: https://www.econbiz.de/10012238608
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Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.; Akaka, Melissa Archpru; Wieland, Heiko - In: Journal of business research : JBR 116 (2020), pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
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Market Resistance to Innovative Service-Focused Business Models : Insights from the Service-Dominant Logic
Freiling, Jörg; Laudien, Sven M.; Dressel, Kathrin - 2011
Innovative business models in B-to-B settings allow suppliers to renew their business and to tighten the customer/supplier relationship while customers may benefit from more innovative and customized solutions. Astonishingly, the pace of adoption of these new business models is rather low. By...
Persistent link: https://www.econbiz.de/10014175474
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A structural model of organizational buying for business-to-business markets : innovation adoption with share-of-wallet contracts
Mojir, Navid; Sudhir, K. - In: Journal of marketing research 59 (2022) 5, pp. 883-907
Persistent link: https://www.econbiz.de/10013389233