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the current state of interaction research with special focus on service marketing and service purchasing processes. A … identified three different approaches of successful interactions between service providers and potential buyers during marketing … market ; service marketing ; service purchasing …
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Definition zentraler Begriffe -- Theorien und Konzepte -- Bezugsrahmen für die empirische Untersuchung -- Durchführung der empirischen Untersuchung -- Ergebnisse der empirischen Untersuchung -- Schlussbetrachtung.
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Recent Internet technologies and web-based applications, such as social software, are being increasingly applied in firms. Social software can be employed for knowledge management and for external communication enabling access to internal and external knowledge. Knowledge in turn constitutes one...
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The research was motivated by the importance of inter-firm collaboration within service innovation. Inter-firm collaboration covers a broad range of organizational combinations of various size and motivations in various levels of formal agreements. The book chapter will explore the choice of...
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