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Innovationsmanagement
Firm performance
5
Unternehmenserfolg
5
Beziehungsmarketing
3
Führungskräfte
3
Innovation
3
Innovation management
3
Lieferkette
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Managers
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Marketing
3
Relationship marketing
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Supply chain
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Brand relationships
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Consumer behaviour
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Determinism
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Konsumentenverhalten
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Lieferantenmanagement
2
Loyalty
2
Marketing management
2
Resistance to change
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Sales promotion
2
Supplier relationship management
2
USA
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United States
2
Accounting policy
1
Advertising
1
Bilanzpolitik
1
Board of Directors
1
Board of directors
1
Brand
1
Brand image
1
Brand management
1
Brand names
1
Business
1
Business and Economics
1
Business process management
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Business start-up
1
CEO ties
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English
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Ramaswami, Sridhar N.
3
Arunachalam S
1
Arunachalam, S.
1
Bhargava, Mukesh
1
Chai, Linlin
1
Herrmann, Pol
1
Patel, Pankaj
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Srivastava, Rajendra Krishan
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Walker, Doug
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Journal of the Academy of Marketing Science
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
3
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Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra Krishan
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
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2
Innovation pathway to profitability : the role of entrepreneurial orientation and marketing capabilities
Arunachalam, S.
;
Ramaswami, Sridhar N.
;
Herrmann, Pol
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 744-766
Persistent link: https://www.econbiz.de/10011911304
Saved in:
3
Innovation-based strategic flexibility (ISF) : role of CEO ties with marketing and R&D
Arunachalam S
;
Ramaswami, Sridhar N.
;
Patel, Pankaj
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 927-946
Persistent link: https://www.econbiz.de/10013399678
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