Similar Search Results

Lead users and the adoption and diffusion of new products: insights from two extreme sports communities

Schreier, Martin; Oberhauser, Stefan; Prügl, Reinhard - In: Marketing letters : a journal of research in marketing 18 (2007) 1/2, pp. 15-30

Persistent link: https://www.econbiz.de/10003471244

Learning from Leading-Edge Customers at the Sims : Opening Up the Innovation Process Using Toolkits

Prügl, Reinhard; Schreier, Martin - 2006

Recently, toolkits for user innovation and design have been proposed as a promising means of opening up the innovation process to customers. Using these tools, customers can take on problem-solving tasks and design products to fit their individual needs. To date, arguments in favor of this new...

Persistent link: https://www.econbiz.de/10014027039

Crossing domain-specific boundaries in search of innovation : exploring the potential of pyramiding

Poetz, Marion K.; Prügl, Reinhard - In: The journal of product innovation management : an … 27 (2010) 6, pp. 897-914

Persistent link: https://www.econbiz.de/10008736643

Innovation activities during intra-family leadership succession in family firms : an empirical study from a socioemotional wealth perspective

Hauck, Jana; Prügl, Reinhard - In: Journal of family business strategy 6 (2015) 2, pp. 104-118

Persistent link: https://www.econbiz.de/10011333324

Structuring the front-end of innovation : an empirical analysis of the role of perceived contextual factors on intended applications and proficiency of innovation fields

Höft, Anja - 2018

Persistent link: https://www.econbiz.de/10011914929

Innovation in Familienunternehmen : Eine Einführung für Akademiker und Praktiker

Kammerlander, Nadine - 2016 - 1. Aufl. 2016

Nadine Kammerlander und Reinhard Prügl geben einen prägnanten Überblick über Innovationen in Familienunternehmen und beleuchten den Innovationsprozess von Familienunternehmen in seinen einzelnen Bestandteilen. Dabei werden die Stärken und Schwächen von Familienunternehmen bezüglich...