Customer empowerment in new product development
Year of publication: |
2011
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Authors: | Fuchs, Christoph ; Schreier, Martin |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, 1, p. 17-32
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Subject: | Produktentwicklung | New product development | Innovation | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management |
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