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From lean product development to lean innovation : searching for a more valid approach for promoting utilitarian and emotional value
Gudem, Martin; Steinert, Martin; Welo, Torgeir - In: International journal of innovation and technology … 11 (2014) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10010349959
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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Customer value propositions as interorganizational management accounting to support customer collaboration
Wouters, Marc; Kirchberger, Markus A. - In: Industrial marketing management : the international … 46 (2015), pp. 54-67
Persistent link: https://www.econbiz.de/10011286977
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Perceived value of service innovation : a conceptual framework
Coutelle-Brillet, Patricia; Riviere, Arnaud; Garets, … - In: The journal of business & industrial marketing 29 (2014) 2, pp. 164-172
Persistent link: https://www.econbiz.de/10010248160
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Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun; Lee, Heesang - In: Journal of business-to-business marketing 22 (2015) 3, pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
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Can cooperation drive the success of suppliers in B2B crowdsourcing innovation projects? : a large scale data perspective
Zhang, Xi; Duan, Keran; Zhao, Hongke; Zhao, Yuqing; … - In: Industrial marketing management : the international … 90 (2020), pp. 570-580
Persistent link: https://www.econbiz.de/10012372717
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Is my design better? : a co-creation perspective for online fashion design
Zhang, Hao; Ma, Zengguang - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 384-402
Persistent link: https://www.econbiz.de/10013286432
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Building the business platform by modularization strategies : cases of Taiwan social networking vendors
Hung, Chia-Liang - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-14
Firms achieve their competitive advantage quickly through the concept framework of open innovation by integrating external inspiration with internal endowment when facing hyper-competition in the digital era. This paper deploys open innovation into building platform blocks by modular operators....
Persistent link: https://www.econbiz.de/10012801595
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The contingent effect of social networking ties on Asian immigrant enterprises' innovation
Chung, Henry F. L.; Yen, Dorothy A.; Wang, Cheng Lu - In: Industrial marketing management : the international … 88 (2020), pp. 414-425
Persistent link: https://www.econbiz.de/10012285381
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How to support the management of intangibles
Arancibia Carvajal, Sara; Fernández Nogales, Angel - In: The service industries journal 34 (2014) 3, pp. 196-211
Persistent link: https://www.econbiz.de/10010344141